Your eCommerce store's traffic is just fine, but something's not quite right with your add-to-cart rate. Sounds familiar? Don't worry; you're not alone. It's a common issue that many online store owners face at some point.
That's because website traffic is just the beginning. Once visitors come to your site, you need to work on getting them to add items to their cart. A low add-to-cart rate can be frustrating and costly, but there are a few things you can do to improve it.
1. Add FAQs on Your Product Pages
2. Optimize Your Site for Mobile Shopping
3. Use Urgency and Scarcity Tactics
4. Make the Cart Visible on All Pages
5. Use Pop-Ups and Other Forms of Exit-Intent Technology
6. Show Off Customer Testimonials and Social Proof
A lot of times, visitors don't add items to their cart because they have questions that haven't been answered. This is especially true if you're selling new or unfamiliar products to your audience.
If you look at your Google Analytics, you might see that people bounce off from your product page to your FAQ page (or vice versa). That's a good sign that they're searching for a piece of information that they couldn't find on the product page.
The solution is to add FAQs directly on your product pages. That way, visitors can get the answers they need without having to leave the page. This will help reduce friction and increase the likelihood of a sale.
Did you know that approximately 3 out of every 4 dollars spent on online shopping is actually done through a mobile device? That's a huge number, and it only stands to grow in the years to come.
So if your eCommerce store isn't optimized for mobile shopping, you're missing out on a lot of potential sales. In fact, that could be one of the reasons why your add-to-cart rate is low – because visitors are having a bad experience on your site on their phones.
To fix this, make sure your eCommerce site is responsive, and the user experience is just as good (if not better) on mobile devices. And pay special attention to button placement and size–they should be prominent and easy to tap on mobile screens.
People who feel like they might miss out on something are more likely to take action. That's why urgency and scarcity are such powerful persuasion techniques.
If you want to increase your add-to-cart rate, try using these techniques on your product pages. For example, you can add a countdown timer to show how much time is left before the price goes up or how many items are left before they run out of stock. Alternatively, you can highlight the benefits of buying now rather than later (like free shipping or a special discount).
Urgency and scarcity are great ways to nudge people towards adding items to their cart, so don't be afraid to use them – but be sure not to overdo it.
This is a very simple but often overlooked tip: make sure that the shopping cart is visible on all pages of your site. That way, visitors can easily access it and add items to their cart, no matter where they are on your site.
Forget about directing them to the cart every time they add a product and then having to go back to the product page to continue shopping. That's just too much work, and visitors are likely to give up before they even get to the checkout. So make sure the cart is always visible and accessible, preferably in the header or sidebar.
Remember that the goal is to make the buying process as easy and frictionless as possible, so giving them quick and easy access to the cart is crucial.
Exit-intent technology is a tool that tracks a visitor's mouse movement and cursor position to detect when they're about to leave your site. When it senses that the visitor is about to leave, it triggers a pop-up or other message designed to keep them on the page.
This can be a very effective way to increase your add-to-cart rate because you're essentially giving visitors a last-chance offer before they leave. And since most people are used to seeing pop-ups by now, there's no need to worry about them being annoying or intrusive as long as they're well-designed and valuable.
For instance, you could offer a discount code or free shipping for visitors who add an item to their cart before they leave. Or you could provide additional information about the product that might be helpful in making a purchase decision.
Lastly, when people see that others have had a positive experience with your product, they're more likely to add it to their cart. That's the power of social proof.
Make sure to showcase customer testimonials, reviews, and ratings on your product pages. You can also highlight how many people have purchased the product or include images and videos of people using it. These are all great ways to build social proof and increase confidence in your products, which in turn should lead to more sales.
Ready to Give These Tips a Try?
Improving your add-to-cart rate doesn't have to be complicated. Sometimes, it's the small changes that can make the biggest difference. So try implementing some of the tips and tricks above and see how they impact your conversion rate. With a little experimentation, you should be able to find what works best for your store and your customers.
Happy selling, and if you need help with implementing these tips (or anything else related to your eCommerce store), don't hesitate to reach out to us at ConvertedIn. We're always happy to help!