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You know this moment when you watch a video and think, gosh, I can’t live without this product, or you might regret the years you spent not having this life-saving product in your life.
We have to admit it; it’s not only you. We have felt that, too, and plenty of other people have gone through this feeling just like you.
So, it has been shown that your belief that products are life-saving is part of a highly influential tactic known as attraction marketing.
Well, this blew our minds too. We are incredibly excited to know more, and we are sure that so are you.
Keep reading this article to learn more about attraction marketing and how to use it for your e-commerce, and we will spice things up with some essential tips and tactics.
Table Of Content
- What Is Attraction Marketing?
- How To Use Attraction Marketing For E-Commerce?
- Tips And Tactics to follow
What Is Attraction Marketing?
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Just like it sounds, attraction marketing is concerned with attracting customers to your products. Therefore, you deliver valuable content to your customers by discussing the benefits and value of your product before convincing them to purchase.
As a result, you are not selling a product but a solution to a problem your customer is encountering.
By using attraction marketing, you assist in lead generation, building trust, and enhancing your reputation.
It creates the feeling that you are not trying to sell a product to your customers mindlessly, but you are showcasing value, and the customer is the one who will decide to purchase.
How To Use Attraction Marketing For E-Commerce?
Incorporating such a marketing effort into your online store is simple. Therefore, we will tell you how to start using attraction marketing for e-commerce with easy steps to follow.
1- Know Your Audience
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Knowing your audience is always the first step in your marketing efforts. You simply have to understand the people who might be interested in your products to deliver a consistent message.
Therefore, attraction marketing for e-commerce is no exception. You must identify your target audience and understand their needs, wants, preferences, and, most importantly, problems.
This will enable you to formulate the optimal product and deliver a suitable message to solve customers’ problems.
2- Deliver Value
The key to successful attraction marketing is to deliver value. The focal point of this marketing tactic is that you are not merely selling a product but positioning your brand as the perfect option for your customers’ problems.
Accordingly, you must deliver value to your customers through blog posts, informative videos, infographics, and tutorials. Thus, you will be on top of your customer’s minds.
Additionally, you will have to focus on the benefits of the product you are selling, not just the features. Hence, your value proposition and how your product will be helpful will be evident.
3- Choose A Suitable Channel
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There are plenty of available channels to choose from as part of your attraction marketing efforts. The thing is, you have to choose the most suitable one to be appealing to your audience.
Simply, you have to choose the channel where your customers spend the most time looking for solutions to their problems. In addition, you can participate in customer conversations regarding the benefits of your product.
As a result, you can increase your reach and share your valuable content.
4- Engage With Your Audience
A robotic description of product benefits can break your efforts to create effective attraction marketing for your e-commerce. You have to engage and connect with your audience.
As we always say, understanding your customers’ problems and providing solutions is crucial for your online business.
Customers must understand that they are dealing with a human behind this product.
This can go a long way for your e-commerce.
In addition, you can interact with customers across various social media platforms, participate in conversations, reply to customers’ inquiries, and deliver an excellent customer service experience.
Tips And Tactics For A Successful Attraction Marketing Campaign
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By following the previous steps we just mentioned, you will create a successful attraction marketing campaign for your e-commerce. Yet, if you are a perfectionist just like us, you will have to follow the tips and tactics we will tell you about to excel in your attraction marketing.
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Create A Story
We are here to tell you that you should never underestimate the power of storytelling in attraction marketing.
An essential tip is to discuss your product features and benefits in the form of a story. This helps create an emotional connection with customers that can go a long way with your e-commerce.
Customers enjoy narrative content and storytelling. So, you can’t miss this tactic.
Additionally, creating a story increases brand trust, loyalty, and engagement.
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Gather And Nurture Your Leads
Attraction marketing for e-commerce is not just about creating a story and building an emotional connection. A crucial part of this marketing effort includes gathering and nurturing your leads.
Nurturing leads means interacting with potential customers and enhancing relations at each stage of their conversion funnel.
Hence, you can gather and nurture leads in attraction marketing by incorporating email marketing.
You just have to incentivize users to share their emails and nurture these leads by sending them continuous newsletters with product updates, valuable content, or industry-related stories.
In order to effortlessly create and personalize your email marketing campaigns, you will have to book your demo with Converted.in.
It is one of the best marketing automation tools to create email marketing campaigns for each activity with just a few clicks.
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Collaborate With Influencers
Despite the endless debate on its feasibility, e-commerce influencer marketing never gets obsolete. In fact, it always strives to attain desirable results for any online business.
E-commerce influencer marketing is simply collaborating with social media influencers to promote your products.
Seriously, who is better than influencers in storytelling?
We are sure there is no better collaboration on social media than with popular influencers. They can help promote your products fun and interestingly without pushing them too hard to sell.
This collaboration will increase your brand visibility and build trust in your online business.
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Be Consistent
You know what they say, consistency is key, and we can’t agree even more.
If you aim to reach your wished-for results by using attraction marketing, you have to be consistent.
Your content shouldn’t be posted for only one month or two. You will have to be consistent over the years to attain your goals.
This might be challenging at the beginning of your journey. However, you have to take things slowly at first to test things up and determine the suitable type of content.
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Be authentic
Imitating others and delivering the same content won’t be beneficial at this point. Being authentic and having your brand personality will resonate more effectively with your customers.
Stick to your values and rules, and trust will be attained accordingly. This is one of the key aspects of prosperous attraction marketing for e-commerce.
Attraction Marketing Campaign Examples
It has been shown that attraction marketing is a tricky tactic, but when used right, it is massively beneficial to your e-commerce. Therefore, we will show you some of the online brands that are performing really well with attractive marketing.
- Generation love
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Email marketing is an essential aspect of attraction marketing. It complements your attraction marketing efforts to accelerate your sales.
Therefore, Generation Love is an online clothing brand for women. It nurtures its leads by sending newsletters to potential customers with clothing options to create an outfit.
It was noticeable that Generation Love didn't push its customers to purchase. It just showed them outfit combinations to choose from.
- Home Depot
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Home Depot is undoubtedly mastering attraction marketing. It creates a library of videos on how to create things in their homes, workshops, and DIY tutorials.
These videos are of massive value to Home Depot customers. Therefore, it builds trust and increases loyalty. Most importantly, it increases sales.
Final Thoughts
Attraction marketing is a cornerstone to the success of any online business. Nowadays, customers don’t want to encounter pure ads without any kind of value. Hence, the power of attraction marketing emerges.
We can’t keep our excitement away to start witnessing your successful efforts while using attraction marketing.
