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E-commerce Personalization 101: How to Get Started

With the fast development of online shopping, social commerce, and social media, consumers are expecting everything to be personalized and perfectly tailored to their needs. When brands fail to be fast or to provide tailored, easy shopping experiences, they will lose their customers faster than anything else.

Businesses nowadays should be looking for ways to increase their customers’ loyalty, satisfaction, and brand engagement. Moreover, they should be looking for ways to minimize competition and maximize new customer acquisition. 

In this article, you will know everything you need about eCommerce personalization, what it is, how to use it, and how it can help you retain your loyal customers.

Table of content:

What is eCommerce Personalization?

eCommerce PersonalizationImage Source

eCommerce personalization is all about displaying relatable content based on your consumers’ behaviors, interests, demographics, psychographics, or even the devices they are using. This is the reason why websites ask for cookies so that they can gather your data and offer you something that perfectly suits your wants and needs.

eCommerce personalization is actually a crucial act for businesses in today’s customer-centric world. 

An example for eCommerce personalization is when you find statements like “suggested for you” or “you might also like” while shopping and see items that relate to your interests.

5 Benefits of eCommerce Personalization

eCommerce personalization has multiple priceless services. Also, with e-commerce sales reaching nearly $4.9 trillion worldwide, the eCommerce personalization experience is more crucial than ever.

Here is the reasons why:

1- It increases your consumers’ loyalty

consumers’ loyaltyImage Source

Consumers’ loyalty is priceless. You need to work on leveraging your consumers’ trust and loyalty. This can happen through eCommerce personalization. Gathering the right consumers’ data and then acting upon it can help you deliver a personalized and tailored shopping experience for your customers. 

Understanding what they want can help you provide very relatable solutions to their needs. Hence, your consumers’ satisfaction will increase, and this can help them turn from a one-time buyer to a loyal customer.

2- It maximizes your sales

When a customer visits your online shop, they expect to be treated differently than anyone else. eCommerce personalization increases your conversion rates by providing your shopper with the items they need and is interested in. This can happen through certain tactics, such as relatable product recommendations while checking out.

3- It increases customer engagement

customer engagement

Giving your consumers exactly what they want and need can definitely boost your customers’ engagement. Also, it can help you create an emotional connection between your consumers and your brand.

4- Enhance your customer experience

eCommerce personalization helps businesses provide consumers with an enhanced customer experience. This happens as a result of catering to customer needs and presenting a more enjoyable and easy shopping experience.

Remembering your customers' preferences and providing them with what they want the first time they visit your online store can help them come back again later. You can use tactics like: showcasing the products they are interested in, saving their payment information for next time, and letting them know about your upcoming promotions that will interest them.

5- Beat your competitors

Knowing what prospect customers and existing ones need can help you provide what your competitors can’t. eCommerce personalization will allow you to have the edge over other brands in the market. 

Also, with social listening, you can check what customers are suffering from, and then you can target them and give them what they want. Hence, you can win over your competitors and attract new customers.  

Statistics You Need To Know About eCommerce Personalization

As a proof of eCommerce personalization importance for your business, check these interesting statistics below:

  • 91% of consumers say they’re more likely to purchase from brands that offer tailored product recommendations.
  • 63% of consumers expect eCommerce personalization as a standard service.
  • According to the previously-cited McKinsey study, 71% of consumers love personalization, and 76% get frustrated if it doesn’t exist in their experience. 
  • eCommerce personalization increases brand loyalty by nearly 28%, especially for millennials.
  • 56% of shoppers are more likely to return to a website offering recommended products.
  • According to Clickz, companies that use eCommerce personalization report a $20 return for every $1 spent
  • According to Adweek, marketers say that eCommerce personalization boosted their revenues by up to 15%
  • According to Monetate, 95% of companies got 3x ROI from their eCommerce personalization. 

Statistics You Need To Know About eCommerce PersonalizationImage Source

How to Use eCommerce Personalization in Your Online Store?

With its endless benefits, eCommerce personalization can be the perfect way to boost your business and its sales in 2023. 

Here are some tips and tricks to ease the process for you:

1- Give your first-timers a special offer

First impressions last! To attract a new potential consumer who is visiting your website for the first time, you can create a pop-up with a special offer to be applied to his first order!

Give your first-timers a special offer

2- Use localized and targeted content

You need to make sure that all your website content perfectly matches your diverse clients’ regions, locations, languages, demographics, and interests. Let them feel that you speak directly to them. If you have clients who speak different languages, make sure that your website can be translated into other languages, and also make sure not to auto-translate it. Also, make sure your pricing can be adjusted to other currencies if you are selling to different regions.

3- Recommend relatable products

Don’t overwhelm your customers with too many products. Offer them what they need and what they are interested in only. If your customers are at the checkout stage, make sure to use cross-selling and up selling techniques. Use statements like “you might also like this” “this might interest you”...etc. You can even suggest complementary products or products

4- Use targeted discounts

You can offer seasonal discounts, bundle discounts, free shipping, or even discounts on products that have been purchased by a certain customer. This can be applied using your content management system.

Also, you can offer seasonal and location-based products to your customers like Christmas, Halloween, etc. If it is summer, you can recommend products like tank tops, shorts, and other products related to the season

5- Personalized emails based on browsing behavior

If you want your email marketing campaign to generate better results, personalize them before sending them to your targeted customers. For example, if visitors have abandoned their cart on your website, you can send them an email reminding them to complete their purchase. This will make your customers feel valued, thus resulting in greater sales and lesser abandoned carts.

5- Adjust your site navigation

You can check regular consumers who open your website a lot and study how they navigate, what they are interested in the most, and what exactly they are looking for. Accordingly, you can adjust your site navigation to provide them with a more easy, personalized, and enjoyable shopping experience.

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Moreover, you can use segmentation to target your messaging across all channels. Convertedin’s segmentation allows you to filter your audience based on various transactional events and buying behaviors. You can Personalize your retention strategies for your most valuable shoppers. No need for manual imports anymore – your saved segments will automatically update in real time.

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