Ecommerce Digital Marketing: What You Need to Know

Ecommerce marketing is the process of increasing awareness and custom towards any business that sells products or services online.

Ecommerce marketing teams use social media, search engines, digital content and advertisements, and email campaigns to attract customers to their online stores.

Today, we are diving into the different types of eCommerce marketing available to marketers and some helpful strategy advice.

Table of content:

• E-commerce Digital Marketing Types

• Why Should You Consider Digital Marketing Automation?
• Ecommerce Digital Marketing with AI

E-commerce Digital Marketing Types

Numerous marketing channels are available to attract new visitors to your eCommerce store. Try the following ecommerce digital marketing tactics and strategies to grow your online store. These include:

1- Social Media Marketing

Using social media to share quality content that directs customers to your website. Use a visual social media campaign or shoppable ads to guide viewers towards products and shopping carts, making their journey from lead to sale even easier.

2- Content Marketing

Create unmissable content that sells your brand, products, and philosophy, improving your SEO ranking and helping you connect with visitors. Use keyword research to create videos, blogs, FAQs, guest posts, and product descriptions that are invaluable to potential customers.

Discover The 4 Best eCommerce Content Marketing Strategies to Boost ROI

3- Search Engine Marketing

This combines paid advertising and SEO strategy, using PPC campaigns, product-centered advertisements (such as Google Shopping), and more to reach new customers. These campaigns may cost a significant sum, but ROI should be high due to your placement on the Google search results pages.

4- Email Marketing

Utilize mailing lists to let customers know about new products, gain feedback or insights, and remind customers to complete their purchases. Marketers can use post-purchase follow-ups to let customers know the brand values their customs or send abandoned shopping cart notifications to find out why customers have not completed a purchase despite having items in their cart.

5- Influencer Marketing

Influence Marketing involves paying social media influencers or celebrities to advertise your product to their audience. This is a great way to get your products in front of a lot of eyes quickly, though some influencers can charge a hefty amount to advertise on their channels and pages.

6- Affiliate Marketing

This technique involves hiring businesses or salespeople to sell your product for a commission. They will use tried-and-tested marketing techniques (some of which we have detailed above) to direct an audience towards your product.

7- Local Marketing

Local marketing is often overlooked by ecommerce marketers but is an excellent way to double down on customers in the same area. Use cookies to track where customers are located. Then, offer discounted shipping and similar incentives to people who live in areas where you have shipping facilities and warehouses. This could be the difference between a lead and a customer.

Why Should You Consider Digital Marketing Automation?

According to an Epsilon Research study, 80% of customers want to support online stores that make them feel valued. Smaller businesses can usually provide customized customer service. However, this becomes more difficult. As such, automation tools, CRM platforms, and AI technology are becoming an important way to connect with customers in a way that builds trust.

Marketing automation streamlines the advertising and custom relation process, providing a platform where you can scale your marketing practices and improve profits. There are many ways you can do this. For example, you can create A/B marketing scripts in a CRM and analyze metrics to show which one is more effective. The traditional marketing strategy would have taken a long time to analyze these script results, but automated tools can do it in a fraction of the time.

Automated systems can send automated emails based on a customer’s activity on your website. For instance, the system will remind visitors about their incompleted shopping cart or simply welcome new subscribers to your brand’s family. 

Companies can also use automated tools to segment their customer base and send different promotional emails relevant to them. When you consider how long this would have taken manually, the benefits of digital marketing automation become clear. If you are looking to make your marketing strategy more efficient and direct your efforts into other areas of the business, automation should be high on your list of priorities.

Ecommerce Digital Marketing with AI

Digital marketers can also turn to AI technology to help them reach new customers. There are numerous ways you can use AI tech to grow your business. These include:

• AI-based Content Marketing: As social media marketing becomes more popular, AI has helped inform social media content for many companies. The technology can work out what customers like to see on their news feed and the best ways to distribute said content. AI-powered tools can provide formulas for effective adverts and similar content.
• Targeted Marketing: In this digital age, companies can learn a lot about those who are interested in the products. Look at Amazon, Google, and Facebook utilizing targeted advertising and recommendation engines. Today, ecommerce companies can use machine learning technology to analyze customer data and buying habits, so they know who is likely to purchase a product and what products they are interested in.

Final Thoughts: Create An Effective Marketing Strategy That Works

As you can see, there are numerous ways you can reach new customers through digital marketing and different ways you can deploy them. To implement these strategies successfully, consider setting goals based on benchmarks in your industry. Aim for a certain number of website visits, conversion rates, and similar metrics to get an idea of how your marketing campaigns are working. 

In addition, you may want to break down your marketing strategy into smaller tactics and work out your ROI for marketing channels, so you can see how effective they are on a monthly basis.

Utilize this information to create a marketing campaign that helps you scale your business, increase profits, and reach new customers.