15 Tactics For The Most Successful eCommerce Marketing Strategy on TikTok
Do you have an eCommerce business in 2022?
Marketing for your eCommerce can be a real challenge nowadays! However, a good marketing strategy for your eCommerce can help you reach and achieve your marketing objectives. A good strategy should identify and define your revenue, budget, brand, target market, competition, channels, strategies & tactics, and performance metrics.
More importantly, a good strategy has to have a special plan for TikTok marketing. TikTok is an amazing platform to reach more audience segments and increase your brand engagement and creativity.
Nowadays, TikTok is crucial for eCommerce businesses due to the extremely high user engagement on the app. With nearly 90% of TikTok users visit the app more than once per day. An engaging video on TikTok can go from zero views to millions in no time.
TikTok is one of the most powerful marketing tools that can help you reach a wider audience and maximize your conversion rate. Know how to create the most effective TikTok marketing strategy in the following article.
What Do You Need To Know About TikTok Marketing?
With over 1 billion monthly active users, brands need to have a presence on TikTok! According to one study, 49% of users said they purchased a product after seeing it promoted on TikTok. Did you know TikTok is the fastest-growing social media channel?
TikTok marketing should act like your most effective tool for promoting your brand. This can be done through paid, organic, and influencer marketing activities.
10 Benefits of Using TikTok Marketing Strategy
Some business owners or marketers might think TikTok is not the platform for their brand as it only targets young people! This is totally false! TikTok is now attracting nearly all age segments. Actually, nearly 38% of TikTok’s users within the US are above 30.
Hence you can explore a wide variety of benefits upon using TikTok marketing for your eCommerce:
- You will have the opportunity to show a more fun side of your brand on TikTok in comparison to the brand positioning on other apps like Instagram.
- It can increase your brand awareness.
- Being used in over 150 different countries, TikTok can help your brand reach all over the world.
- Build engaging customer relations, as TikTok marketing has the largest engagement rate in social media apps.
- It’s cheap and easy to connect with your audience through TikTok marketing. You can easily reach your audience by launching a hashtag challenge.
- TikTok is an all-in-one platform for making the best video marketing campaigns. You can edit, add your audio and finalize everything from the app.
- Short-form videos are the most trending type of content in 2022. Research has proven that 86% of people love to see more videos from brands.
- Boost your product sales.
- Tiktok has less competition than other social media apps.
- You can easily get feedback and reviews from customers.
15 Tactics To Create a Successful TikTok Marketing Strategy For Your eCommerce
Know how to maximize your brand’s engagement and boost your sales by following the tactics below:
1- Know your objectives
Do you want to educate, entertain or inspire your audience to take an action or make a purchase? Know what exactly you want to achieve from your marketing.
2- Define Your Audience
Who are you talking to? What do they need to hear? What is the best way to communicate with them? What is the type of content they would be interested in the most?
3- Use Relevant Hashtags
TikTok users depend on hashtags to categorize their videos and search for clips that are based on their interests. This can maximize the reach of your content.
4- Make sure your brand identity is consistent
Having a consistent brand identity is so important for your brand awareness and positioning in the customers’ minds! This can help you stand out and increase brand loyalty and trust.
5- Build relationships with TikTok influencers
Influencers Marketing helps build your brand awareness and positioning. Micro-influencers are the best, with an impressive engagement rate of 17.96% compared to Instagram’s 3.86% and Youtube’s 1.63%.
6- Use TikTok Marketing Ads
Choose the best and most suitable TikTok ad type for your brand according to your objective. Most popular ad types are: “Hashtag challenges, Top view ads, Band takeovers, In-feed ads, and Branded effects”.
7- Use user-generated content
Feature real, relatable people who can share your branded content. This can act like turning your real customers into micro-influencers. Organic short videos can go viral and position your brand elsewhere. This can be an effective way to build engagement, trust, loyalty, and boost sales.
8- Jump on TikTok Trends
Use trendy audio clips, a trendy look and feel, trendy photography and videography techniques, and most importantly, trendy hashtags.
9-Tell your brand story in an authentic way
Communicate your points of strength and the benefits your product presents. Be true with your audience and tell them why your brand stands out
10- Let your audience engage with your brand via challenges
Engage your audience with fun interactive content; take this as an example: a beauty and skincare brand created a hashtag where they introduced a new blusher with trendy music and a special hashtag. They announced they would give out 20 free foundations for the best TikTok videos using that sound and hashtag.
11-Analyze and monitor your statistics
To maintain being viral on TikTok, you need to know what works best for your brand and with your audience. Hence, you need to check the TikTok Analytics page to analyze traffic, retention, and overall how your brand is doing.
12- Be active & Consistent
Consistency in posting is the key to success on TikTok. The more you post, the more followers you will get. Moreover, TikTok supports frequent user engagement. Hence, it’s good to initiate a conversation with your followers through comments.
13- Use TikTok Effects & Trendy Stickers
Stand out from the crowd by using the trendiest stickers and effects on TikTok.
14- Link it up to Instagram
TikTok has native features that link up to Instagram. This can be a great value add for your business and can help you spread your brand awareness.
15- Always use a compelling call-to-action
Provide value and offer your customers and followers what they need with an appealing call to action that can push them to take action and purchase your product.
With the right marketing strategy and suitable tactics, your business can go viral on TikTok. To do this, you don’t have to worry, Convertedin should be your go-to.
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