Do you have an eCommerce business in 2022?
Marketing for your eCommerce can be a real challenge nowadays! However, a good marketing strategy for your eCommerce can help you reach and achieve your marketing objectives. A good strategy should identify and define your revenue, budget, brand, target market, competition, channels, strategies & tactics, and performance metrics.
More importantly, a good strategy has to have a special plan for TikTok marketing. TikTok is an amazing platform to reach more audience segments and increase your brand engagement and creativity.
Nowadays, TikTok is crucial for eCommerce businesses due to the extremely high user engagement on the app. With nearly 90% of TikTok users visit the app more than once per day. An engaging video on TikTok can go from zero views to millions in no time.
TikTok is one of the most powerful marketing tools that can help you reach a wider audience and maximize your conversion rate. Know how to create the most effective TikTok marketing strategy in the following article.
With over 1 billion monthly active users, brands need to have a presence on TikTok! According to one study, 49% of users said they purchased a product after seeing it promoted on TikTok. Did you know TikTok is the fastest-growing social media channel?
TikTok marketing should act like your most effective tool for promoting your brand. This can be done through paid, organic, and influencer marketing activities.
Some business owners or marketers might think TikTok is not the platform for their brand as it only targets young people! This is totally false! TikTok is now attracting nearly all age segments. Actually, nearly 38% of TikTok’s users within the US are above 30.
Hence you can explore a wide variety of benefits upon using TikTok marketing for your eCommerce:
Know how to maximize your brand’s engagement and boost your sales by following the tactics below:
Do you want to educate, entertain or inspire your audience to take an action or make a purchase? Know what exactly you want to achieve from your marketing.
Who are you talking to? What do they need to hear? What is the best way to communicate with them? What is the type of content they would be interested in the most?
TikTok users depend on hashtags to categorize their videos and search for clips that are based on their interests. This can maximize the reach of your content.
Having a consistent brand identity is so important for your brand awareness and positioning in the customers’ minds! This can help you stand out and increase brand loyalty and trust.
Influencers Marketing helps build your brand awareness and positioning. Micro-influencers are the best, with an impressive engagement rate of 17.96% compared to Instagram’s 3.86% and Youtube’s 1.63%.
Choose the best and most suitable TikTok ad type for your brand according to your objective. Most popular ad types are: “Hashtag challenges, Top view ads, Band takeovers, In-feed ads, and Branded effects”.
Check The Perfect Guide To Double Your E-commerce Sales with TikTok Ads
Feature real, relatable people who can share your branded content. This can act like turning your real customers into micro-influencers. Organic short videos can go viral and position your brand elsewhere. This can be an effective way to build engagement, trust, loyalty, and boost sales.
Use trendy audio clips, a trendy look and feel, trendy photography and videography techniques, and most importantly, trendy hashtags.
Communicate your points of strength and the benefits your product presents. Be true with your audience and tell them why your brand stands out
Engage your audience with fun interactive content; take this as an example: a beauty and skincare brand created a hashtag where they introduced a new blusher with trendy music and a special hashtag. They announced they would give out 20 free foundations for the best TikTok videos using that sound and hashtag.
To maintain being viral on TikTok, you need to know what works best for your brand and with your audience. Hence, you need to check the TikTok Analytics page to analyze traffic, retention, and overall how your brand is doing.
Consistency in posting is the key to success on TikTok. The more you post, the more followers you will get. Moreover, TikTok supports frequent user engagement. Hence, it’s good to initiate a conversation with your followers through comments.
Stand out from the crowd by using the trendiest stickers and effects on TikTok.
TikTok has native features that link up to Instagram. This can be a great value add for your business and can help you spread your brand awareness.
Provide value and offer your customers and followers what they need with an appealing call to action that can push them to take action and purchase your product.
With the right marketing strategy and suitable tactics, your business can go viral on TikTok. To do this, you don’t have to worry, Convertedin should be your go-to.
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