How to Choose The Best ecommerce Advertising Platforms
Let’s face it. Today’s eCommerce market is highly competitive, which is why most marketers have a lot on their plates – from multiple advertising channels and social network accounts to tons of emails, tracking, analysis, testing, and much more.
To achieve eCommerce success, you need the ability to focus on multiple campaigns simultaneously and leverage data to continuously improve your creative choices and overall strategy. That’s why so many marketers rely on the best advertising platforms for eCommerce to bring all those tasks and responsibilities into one place, making it easier to evaluate campaign progress and success.
With a plethora of eCommerce advertising platforms out there, how do you choose the right one? We’ve compiled some key features that you should look for in an advertising tool for your online business.
6 factors to Choosing the Best Advertising Platforms for Ecommerce
1. Personalization
We are surrounded by extreme personalization every day - from Spotify and YouTube to Netflix and Amazon. Customers have started to expect that same level of personalization from all eCommerce businesses.
On average, 71% of customers express some level of frustration when their shopping experience is impersonal. Moreover, 44% of them are likely to become repeat customers after enjoying a personalized shopping experience with a specific brand.
The best advertising platforms for eCommerce offer personalization that helps build relationships and create better customer experiences, which can pay off with serious rewards for companies. For instance, Convertedin’s AI-powered ads platform helps companies get customer insight and distribute personalized ads across different channels.
2. Integration
The advertising platform you choose should integrate seamlessly with all major eCommerce selling platforms and other marketing tools. When you are launching digital ads, it will be a more streamlined process when you are using an advertising platform that integrates with the other programs your company already uses.
This will save you from the hassle of switching between different platforms or importing data from one tool to another, especially as your eCommerce business grows.
Convertedin, for instance, works well with a number of platforms such as Shopify, WooCommerce, Facebook, Google Ads, YouTube, Magento, and more. You can easily integrate it with your in-house solutions without needing any coding or backend development.
3. Audience Segmentation
Another key feature to look for in the best advertising platforms for ecommerce is customer segmentation, which is an essential part of ecommerce growth. The platform should allow you to group your consumers based on demographics, location, device/OS type, preferences, and behavior. Moreover, it should support the analysis of custom segments so that you can explore overlaps between segments and identify upsell opportunities.
Converted.in takes customer segmentation to another level with AI prediction. It allows ecommerce store owners to not only segment consumers but also predict customer behavior and segments based on how those consumers act within your store.
Convertedin’s AI-based Customer Prediction Engine views consumers based on the RFM model, which segments customers based on recency, frequency, and monetary value criteria. It can predict the following customer segments and behaviors:
- Top customers
- Active customers
- Emerging customers
- Unsteady customers
- Customers at risk
- Potential lost customers
- Inactive customers
- Lost customers
- Zero purchase customers
You can learn more about Convertedin’s new AI Customer Prediction Engine and these customer segments in our blog post here.
4. Data Security
For every company, data is valuable. This becomes especially true for eCommerce companies that are dealing with first-party data. As the third-party cookies continue to crumble, the data companies have about their customers is more valuable than ever. Plus, it is going to continue gaining value.
Running an online store means dealing with sensitive data, such as consumer addresses, credit card numbers, and other payment information. This means it is your responsibility to handle this confidential information with care. The best advertising platforms for ecommerce will keep your data safe from theft and loss. They allow you to spend your time building your business instead of worrying about security.
At Converted.in, we adopt suitable practices and security measures to collect, store, and process your valuable data. This helps safeguard against unauthorized access, modification, release, or destruction of your personal data, username, password, transaction data, and data stored on our website or app. We ensure all confidential and private information exchange between the app and its users occurs over an SSL-secured communication channel and is encrypted and protected with digital signatures.
5. Types of Digital Ads
If you’re looking to reach a wide range of audiences, you need to show your ads where your customers are most likely to see them. This is why it’s important to have an advertising platform that supports different ad types. Converted.in, for example, offers support for a variety of ads including (but not limited to):
- Google Shopping
- Google Dynamic ads
- Google retargeting ads
- Facebook dynamic products ads
- Facebook Canvas ads
Converted.in supports all these ad types and makes it easy to implement them in all your campaigns.
6. Analytics
The best advertising platforms for ecommerce should give you a cohesive view of your customers’ touchpoints across every channel, platform, and device. This will help you bring forth true marketing return-on-investment (ROI), all along the buyer journey. It should support optimization of your holistic consumer journey by giving you a full snapshot of how all of your advertising campaigns are working together to bring in revenue.
Convertedin’s SDK is designed to help retailers understand their customers' in and out of store behavior and increase their sales via effective offline to online retargeting. It allows you to capture users’ feedback and prompt them with a survey at any time. With our Location Awareness feature, you can understand where and how your users are moving through the real world. Moreover, you can track customer actions and events right through your app with event logging.
Ensure E-commerce Success with Converted.in
Converted.in is an all-in-one platform that empowers you to manage all your Facebook, Instagram, and Snapchat campaigns through one single platform. It automatically unifies all customer data from different retailer touchpoints, including Pixels, Mobile apps (via SDK), CRM Integration, APIs, and more. It segments all these customers and their data using AI and creates look-a-like audiences that help you target and retarget your audience with personalized ads.
Save precious hours by automating everything – from customer segmentation to creating killer ad campaigns. Convertedin’s smart algorithm instantly identifies behavioral conditions and profile conditions, effortlessly handling as many as 1000+ campaigns.
Ready to get started with the best advertising platform for ecommerce? Sign up for Convertedin now and gear up to auto-pilot your ads. You may also request a free demo here. We offer a free plan with a 500 USD revenue threshold. Once passed, you can cancel or subscribe to one of our paid plans.
