How To Drive Ecommerce Sales With Facebook Offer Ads
Limited time discounts can be extremely effective at driving sales for online stores. The use of Facebook offer ads is one such technique that has grown rapidly, so much so that it's being used for brand awareness and sales. Many businesses have also begun leveraging loyalty rewards points and sweepstakes entries to invite visitors from social media sites like Facebook to engage with their pages and promote sales.
Facebook offers a limited-time discount promotion tool to help you generate sales while promoting your eCommerce store. This article will show you how to use it to drive sales for your store and make more money effectively.
What Are Facebook Offer Ads?
If you're an online store owner, getting your customers to purchase your product is one of the biggest challenges. After all, if they see an offer for a discounted dollar amount or a buy-1 get-1 free offer where they can redeem it online or at a physical store, they will more likely visit your store and make a purchase.
But what if you could add offers like these directly into the Facebook Ads you already run? Now that's possible.
Facebook Offer Ads lets you add discounts like these directly into your ads. They are called "offers" because they allow you to offer discounts and coupons or give away free stuff.
Users who see them are more likely to act like they are purchasing something from your store.
offers are similar to sales pages. They run as a promotion on your page that includes a discount code and other information about the product. This means you can use them as an opportunity to increase sales, drive traffic, and generate leads all at once.
Types Of Offers
- Online Offer Ads
This Ad can be used only on a website store. The customer uses the offer code at checkout. An online store owner would want to use this type of ad to promote their website, as they can track how many people redeem and how many offers they have available throughout their site.
- In-store Offer Ads
In-store offer ads are redeemed at physical locations such as a store or kiosk. These ads appear on Facebook, where customers can claim their offers and receive barcodes and QR codes to scan when they enter the physical location.
- Instore or Online Offer Ads
These ads are used for offline and online stores with physical locations and storefronts. Customers can redeem offers at physical locations or via an online storefront. They can receive barcodes, QR, or coupon codes that can be redeemed in offline stores and online checkout pages.
How To Create a Facebook Offer Ad
There are two ways to create an offer Ad on Facebook:
Directly on your Online store Page
You will have to be the Admin of the Facebook page to use this method.
Step #1: Login into your eCommerce store facebook admin page
Step #2: Click “Offers”.
Step #3: Give a brief description of your offer.
Step #4: Set when your offer will expire. The Facebook default setting is one week.
Step #5: Add an eye-catching photo
Step #6: Select whether people can use the offer Online or In-Store.
Step #7: You can also add a promo code or terms and conditions (optional).
Step #8: Click Publish.
2- From Facebook Ad Manager Account
You'd be familiar with the Ad manager account if you’ve used other types of Facebook marketing ads. To set up an Offer Ad from your Ad manager account, use the following step;
Step #1: Determine your campaign objectives. You can choose one or more of the following:
- Promote your website by using a conversion pixel
- Drive Traffic to your website
- Increase In-stores sales by creating an offer that people can save on mobile but redeem in-store (online, physical or both)
Step #2: Switch on the “offer” button
Step #3: Select the Facebook page you want to create an offer for
Step #4: Write a short description of your offer in the “details” box
Step #5: Select how customers will redeem their offer (online, in-store or both)
Step #6: you can further customize your offer by adding coupon codes, unique barcodes, images, videos, etc.
Step #7: Select “create offer” to get started with your Offer Ads
Benefits of Facebook Offer Ads
Encourage "offline" purchases
Facebook offer ads are a great way to increase sales online and offline. They can promote product launches, sales, and special offers in your store or online shop. They also offer a great way for marketing purposes as well.
Offer ads can encourage shoppers to purchase from your website or brick-and-mortar store by offering them a discount code or coupon code for their next purchase. This can be beneficial because many people will want to use these codes immediately after seeing them on Facebook!
Offer cards are also useful for encouraging offline purchases, as they allow you to create unique promotional offers for consumers who visit your store or website with no need for them to enter any personal details like an email address or phone number.
Drive traffic to your website
Facebook Offer ads are a cost-effective way to drive traffic to your website. Once you've created an ad, you can choose the interests of potential customers and target them with specific messaging.
Facebook offers several targeting options:
- Location targeting: You can specify a geographic area or city and select top locations in that region. For example, you might be interested in reaching people who live near your store but don't just want everyone from that location to see your ad.
- Demographic targeting: You can choose the age range, gender, household income or education level of potential customers who are most likely to have the same interests as your target audience. For example, age is important if you sell children's clothing because many people start buying kids' clothes as toddlers and continue through adolescence.
- Interests targeting: This is where Facebook goes beyond demographics and looks at what users like on Facebook — posts, photos, and videos — for information about what they're interested in. You can use this feature to pinpoint which topics interest users most so that you can reach them with your ads more effectively.
With an Offer Ad, you can track ROI and compare different demographics, offers, and campaigns.
Get more customer engagement
Facebook offer ads can be used to offer customers a discount, sale price or special offer. Customers are motivated to click on an offer ad and learn more about the product or service when they see it.
Offer ads incentivize customers to act quickly due to each offer ad's expiration date and time. This helps you get more customer engagement and improve your sales conversion rates.
You can use this feature to increase your conversion rate by offering special deals at certain intervals or making it difficult for buyers to miss out on something special.
Make More Sales
Your eCommerce store will often have a large database of customers and prospects who are already interested in your products. Facebook Offer Ads allow you to leverage this database and start advertising to them directly in their newsfeeds.
Facebook Offer Ads can be used to generate more sales by offering discounts, coupons or promotions that are only available for a limited period.
In addition, Facebook Offer ads are highly customized and easily accessible, which makes them an ideal marketing channel for eCommerce stores. You can change your sales and offers and choose which promotion to display on the corresponding product pages, adding a personal touch to all campaigns.
Tips for Running a Successful Facebook Offer Ad Campaign
Facebook offer ads are a great way to market your business. They're simple, inexpensive, and effective—but they're not without their challenges.
Many businesses struggle to find the right offer to run in this format. The good news is that there are plenty of tips out there that can help you get started on the right foot.
Here are some of our best tips for running a successful Facebook offer ad campaign:
Target your audience
Your goal when running a Facebook Offer Ad is to get as many people as possible to click on your link. You need to know who your target audience is. Use the Facebook Audience Insight to understand your users' demographics and behavior. Once you've identified these people, create an ad that appeals specifically to your target audience.
Write Compelling Ad Copy and CTA
Facebook ads are designed to be seen by as many people as possible in the shortest time possible, so you need to write compelling ad copy and create a strong call-to-action (CTA). Also, ensure that your ad includes an image or video relevant to your business and conveys the value of what you're selling.
Here are other best practices to ensure your Facebook Offer Ads boost sales:
- Focus on a limited-time offer
- Set Price wisely and make it competitive
- Craft engaging copy that's compelling and promotes the conversion
- Measure stats and optimize to see what formulas work best for you
- Keep it simple and keep it short
Make an Offer Ads that Sell
While offer Ads are a great way to increase your sales, it's important to ensure that you're doing it right. To create truly effective offer Ads, you need to know your audience and optimize based on what they want.
Converted.in can help you get the most out of your offer Ads by automatically creating ads that meet customer expectations without much effort.
With ConvertedIn, you can automate the creation of offer ads optimized for your business's target audience—so you don't have to waste time on tedious tasks or guesswork. Try converted.in now.