Limited time discounts can be extremely effective at driving sales for online stores. The use of Facebook offer ads is one such technique that has grown rapidly, so much so that it's being used for brand awareness and sales. Many businesses have also begun leveraging loyalty rewards points and sweepstakes entries to invite visitors from social media sites like Facebook to engage with their pages and promote sales.
Facebook offers a limited-time discount promotion tool to help you generate sales while promoting your eCommerce store. This article will show you how to use it to drive sales for your store and make more money effectively.
If you're an online store owner, getting your customers to purchase your product is one of the biggest challenges. After all, if they see an offer for a discounted dollar amount or a buy-1 get-1 free offer where they can redeem it online or at a physical store, they will more likely visit your store and make a purchase.
But what if you could add offers like these directly into the Facebook Ads you already run? Now that's possible.
Facebook Offer Ads lets you add discounts like these directly into your ads. They are called "offers" because they allow you to offer discounts and coupons or give away free stuff.
Users who see them are more likely to act like they are purchasing something from your store.
offers are similar to sales pages. They run as a promotion on your page that includes a discount code and other information about the product. This means you can use them as an opportunity to increase sales, drive traffic, and generate leads all at once.
This Ad can be used only on a website store. The customer uses the offer code at checkout. An online store owner would want to use this type of ad to promote their website, as they can track how many people redeem and how many offers they have available throughout their site.
In-store offer ads are redeemed at physical locations such as a store or kiosk. These ads appear on Facebook, where customers can claim their offers and receive barcodes and QR codes to scan when they enter the physical location.
These ads are used for offline and online stores with physical locations and storefronts. Customers can redeem offers at physical locations or via an online storefront. They can receive barcodes, QR, or coupon codes that can be redeemed in offline stores and online checkout pages.
There are two ways to create an offer Ad on Facebook:
Directly on your Online store Page
You will have to be the Admin of the Facebook page to use this method.
Step #1: Login into your eCommerce store facebook admin page
Step #2: Click “Offers”.
Step #3: Give a brief description of your offer.
Step #4: Set when your offer will expire. The Facebook default setting is one week.
Step #5: Add an eye-catching photo
Step #6: Select whether people can use the offer Online or In-Store.
Step #7: You can also add a promo code or terms and conditions (optional).
Step #8: Click Publish.
2- From Facebook Ad Manager Account
You'd be familiar with the Ad manager account if you’ve used other types of Facebook marketing ads. To set up an Offer Ad from your Ad manager account, use the following step;
Step #1: Determine your campaign objectives. You can choose one or more of the following:
Step #2: Switch on the “offer” button
Step #3: Select the Facebook page you want to create an offer for
Step #4: Write a short description of your offer in the “details” box
Step #5: Select how customers will redeem their offer (online, in-store or both)
Step #6: you can further customize your offer by adding coupon codes, unique barcodes, images, videos, etc.
Step #7: Select “create offer” to get started with your Offer Ads
Facebook offer ads are a great way to increase sales online and offline. They can promote product launches, sales, and special offers in your store or online shop. They also offer a great way for marketing purposes as well.
Offer ads can encourage shoppers to purchase from your website or brick-and-mortar store by offering them a discount code or coupon code for their next purchase. This can be beneficial because many people will want to use these codes immediately after seeing them on Facebook!
Offer cards are also useful for encouraging offline purchases, as they allow you to create unique promotional offers for consumers who visit your store or website with no need for them to enter any personal details like an email address or phone number.
Facebook Offer ads are a cost-effective way to drive traffic to your website. Once you've created an ad, you can choose the interests of potential customers and target them with specific messaging.
Facebook offers several targeting options:
With an Offer Ad, you can track ROI and compare different demographics, offers, and campaigns.
Facebook offer ads can be used to offer customers a discount, sale price or special offer. Customers are motivated to click on an offer ad and learn more about the product or service when they see it.
Offer ads incentivize customers to act quickly due to each offer ad's expiration date and time. This helps you get more customer engagement and improve your sales conversion rates.
You can use this feature to increase your conversion rate by offering special deals at certain intervals or making it difficult for buyers to miss out on something special.
Discover 10 Tips To Boost Your E-commerce Customer Experience
Your eCommerce store will often have a large database of customers and prospects who are already interested in your products. Facebook Offer Ads allow you to leverage this database and start advertising to them directly in their newsfeeds.
Facebook Offer Ads can be used to generate more sales by offering discounts, coupons or promotions that are only available for a limited period.
In addition, Facebook Offer ads are highly customized and easily accessible, which makes them an ideal marketing channel for eCommerce stores. You can change your sales and offers and choose which promotion to display on the corresponding product pages, adding a personal touch to all campaigns.
Facebook offer ads are a great way to market your business. They're simple, inexpensive, and effective—but they're not without their challenges.
Many businesses struggle to find the right offer to run in this format. The good news is that there are plenty of tips out there that can help you get started on the right foot.
Here are some of our best tips for running a successful Facebook offer ad campaign:
Your goal when running a Facebook Offer Ad is to get as many people as possible to click on your link. You need to know who your target audience is. Use the Facebook Audience Insight to understand your users' demographics and behavior. Once you've identified these people, create an ad that appeals specifically to your target audience.
Facebook ads are designed to be seen by as many people as possible in the shortest time possible, so you need to write compelling ad copy and create a strong call-to-action (CTA). Also, ensure that your ad includes an image or video relevant to your business and conveys the value of what you're selling.
Here are other best practices to ensure your Facebook Offer Ads boost sales:
Make an Offer Ads that Sell
While offer Ads are a great way to increase your sales, it's important to ensure that you're doing it right. To create truly effective offer Ads, you need to know your audience and optimize based on what they want.
Converted.in can help you get the most out of your offer Ads by automatically creating ads that meet customer expectations without much effort.
With ConvertedIn, you can automate the creation of offer ads optimized for your business's target audience—so you don't have to waste time on tedious tasks or guesswork. Try converted.in now.