How To Rank Products On Google Shopping Ads and Improve Your Ecommerce Sales
Google Shopping Ads are among eCommerce stores' most valuable and cost-efficient advertising methods. However, you must use them correctly to get the most from this feature.
With shopping ads, you can show many different products that are relevant to your business, offer campaign-specific images, and track conversions.
This article will show you how to set up your own google shopping ad account, rank your products on google shopping ads, and drive more sales from them.
What Are Google Shopping Ads?
Google Shopping Ads are a type of ad that features detailed information about specific products you sell. It appears when users search for a particular product. When setting up a google shopping ad, you can choose to include price, availability, and other details about the product.
ECommerce stores often use Google Shopping Ads to drive traffic to their website from Google search results. When someone types in "good condition" or "used" or "leather" into Google, they're more likely to click on ads that show up at the top of the list with images, prices, and a brief description of what's for sale.
Google Shopping Ads is sometimes called a Product Display Ad. It displays your brand name and logo in search results alongside links to purchase your products.
The ad will appear next to the search results and may even appear on the right-hand side of the page. This is a great way to get people looking for your products to purchase them immediately.
Google Shopping Ads can be used for various types of businesses and eCommerce sites, including fashion brands, beauty companies, home goods retailers, food-related stores and more. You can also use Google Shopping Ads to promote your brand or business in your local market and worldwide.
Why It's Important To Rank High On Google Shopping Ads
The most significant advantage of Google Shopping campaigns over traditional search campaigns is that you do not need to bid on keywords.
Google Shopping campaigns are much easier to set up and manage than other ad campaigns. This makes them a great option for brands with limited resources or marketing budgets but still want to appear on google search results.
Here are other benefits of Google Shopping Ads:
1- Easy setup and management
The first thing that will make you love Google Shopping Ads is their ease of use. With no technical knowledge required, it's easy to set up an ad campaign and start running it in minutes. You'll also find that the management tools are simple and effective. You can easily track performance, view data on all campaigns, and manage multiple ads simultaneously from one dashboard.
2- Quality and targeted traffic
With Google Shopping Ads, you can reach the right audience with less competition. Because Google works with your product data, it can show ads based on what people are searching for right now. This means that your ads will be shown only to those who want them, leading to better conversions and lower costs.
Google Shopping Ads are cost-effective because they allow you to reach a wider audience at a higher volume. This is because they can target millions of potential customers in search results, which means you can get more people with your ads.
4- Targeted Audience
The main benefit of Google Shopping Ads is that they allow you to target your audience based on their specific interests. You can use product features and descriptions to define your target audience and choose a product for them. For example, if you sell sports equipment, you can choose sports equipment such as tennis rackets and tennis balls for your target audience.
5- Higher Conversion Rates
One of the best ways to improve conversion rates is using Google Shopping Ads. With this tool, you can reach out to potential customers who may not have been exposed to your products or services. You can use keywords that relate directly to your products or services for people interested in buying them to see your ads on google search engines.
Different Types Of Google Shopping Ads
Google Shopping Ads work best for products with a large amount of data, such as electronics or clothing. They also work well for products with high demand from buyers searching for them online.
There are three main types of Google Shopping Ads:
1- Showcase Shopping ad
This type of campaign is for showing off your product to potential customers. You can use it to show off specific items or the entire catalog. It's limited to three images and three product descriptions per campaign.
2- Product Shopping ad
This campaign allows you to run ads with product search terms in specific markets. You can select which products you want to advertise, but not where they're located. The images and their descriptions are chosen from your google merchant account data.
3- Local Inventory Shopping Ad
In Local Inventory Shopping campaigns, you're advertising products within specific categories (e.g., "dog foods") available in your local market only. You can target particular locations that carry your products, such as stores or outlets near people living or working. This can be very effective if you have a lot of inventory that needs to be sold quickly because it's unavailable in other areas.
Setup Your Own Google Shopping Ad Account
- Create a Google Ads Account
- Create a Google Merchant Center Account
- Link Your Merchant Account to your Ads account
- Sign in to Your Google Ads and account to create a “shopping” campaign type. The “Campaign Name” field is required for this step; you should enter something like "ITEM NAME - Shopping Campaign." Click Save when finished setting up your new campaign type.
- Set Your Campaign preference. There are many options to customize your Ads, such as:
- Location: Choose where your ads will be shown by selecting a country, state or metro area. You can also target only specific cities or zip codes.
- Inventory filter: You can choose which products you want your ads to show based on their category or search terms. For example, if you're selling workout clothes and want to show them with yoga pants, you can set that up here.
- Bidding Strategy: This allows you to set how much you're willing to pay per click (CPC) or how much you're ready to bid for each product in your inventory. The higher the amount, the more likely someone will click on it and purchase something from your store.
- Daily Budget: This is how much you want to spend on ad campaigns per day on Google Ads.
- Devices Types - The campaign will be shown on the devices that you want to target. This can be done by selecting the device types that you want to target, such as laptops, desktop computers, and smartphones.
- Local inventory ads: You can show the ads in local inventory or not. If you select this option, the ads will be shown in your local inventory only when a user clicks on the ad.
- Device location: You can enable/disable location settings for your campaigns to appear only on devices in targeted areas.
Google Shopping ads are fully optimized for conversions. Your ad will appear alongside other relevant results when users search for your products online.
How Use Google Shopping Ads To Make More Sales
The secret to increasing sales with shopping ads is ensuring your rank is high when customers search for your products.
Google Shopping ads have a built-in feed that you can use to optimize your ads for specific keywords or products. You can add custom audiences and audience groups to get more targeted results.
You can rank high in google shopping ads using the following strategy:
Craft An Easy-To-Read And Informative Description
The description section is another place where you have an opportunity to sell your product. This section should be easy to read, informative, and concise. Avoid using too many keywords in the description because this could lower your position on the search results page (SERP). Instead, use short sentences and tell readers everything they need to know about your product.
Use Brand Name Keywords
You should also use brand name keywords in your product listings because this help improves your ranking for those keywords. When someone searches for something related to their brand, they will be more likely to click on your ad than one from another company that has not spent any time or money optimizing its ads.
Write A Compelling Product Title
A compelling product title is the first thing people see when searching for products on Google. It needs to be simple and descriptive enough so that people know what they're buying without reading more about it. A good example of a compelling product title is: "Life Saver—Duct Tape". This keyword has a specific meaning, making it easier for people to understand how it works and how they can use it in their everyday lives.
Improve Your Google Shopping Ads With Automation
Google Shopping Ads is a cost-effective advertising strategy. However, It requires accurate data to fully understand searchers' intent over time. Without the necessary data on customers' behavior, optimizing the google shopping ads for maximum ROI becomes difficult. With the ConvertedIn Ads automation tool, you can get quick and actionable data about your customers' online behavior. You can use this data to create targeted ads more likely to get clicked on and converted, increasing your revenue and growing your e-commerce business.