Facebook ad funnel is an effective way to nurture leads and convert them into customers. Your funnel should be structured logically from start to finish, and it should provide a personalized experience for every potential customer.
If you are looking to increase your eCommerce sales, you will benefit from using Facebook ads funnel. Read on for more information about how Facebook ad funnel can be helpful for eCommerce growth and tips on how to build your first funnel.
Table of Content:
- What is Facebook Ad Funnel And Why Is It important?
- 5 Facebook Ad Funnel Actions for eCommerce Sale
- 4 Stages To Create a successful Facebook ad funnel
- 5 Steps to Build a Successful Facebook ad Funnel for eCommerce
What is Facebook Ad Funnel And Why Is It important?
A Facebook Ad funnel is a series of steps that lead to a Facebook purchase or conversion. It's a journey and a way to show your ads to the right people at the right time.
A funnel is an analogy for how people progress from being aware of your brand to becoming customers.
Most business owners start their funnels with awareness campaigns to build awareness of their brand and its products or services. As people become familiar with your company and its offerings, they move through various stages. People become customers or convert to a specific offer (such as signing up for your email newsletter).
Each step in this process aims to increase conversion rates so you can get more leads, sales, or sign-ups from Facebook ads.
Facebook Ad Funnel Actions for eCommerce Sales
Facebook ads have become a top-rated tool for businesses to promote their products. Facebook users are increasingly becoming more receptive to the ads and can be reached easily by brands through Facebook Ads Funnel.
There are five general actions of the Facebook Ads funnel in eCommerce marketing:
- Attract – attract visitors with ads relevant to your business and target them based on their interests.
- Drive – send them to a landing page that contains a compelling offer and a call-to-action (CTA) button.
- Convert – keep them on your website by converting them into customers through sales or leads through contact forms.
- Close– Ask for the sale or contact information when they're ready.
- Delight – delight customers with exceptional customer service after they have placed an order
Once you can capture the above effectively when creating your Facebook ads funnel, you will improve conversion rates and leads to increased eCommerce ROI.
How to create an eCommerce Facebook ads funnel
Facebook ads funnel a customer journey where your customer moves from stage to stage until they make a purchase.
Before we learn to create an eCommerce ads funnel for Facebook, let's look at the stages of a Successful eCommerce Facebook Ads Funnel.
Four stages To Create a successful Facebook ad funnel
The Facebook ads can be divided into the following stages:
1- Awareness Stage
This stage focuses on getting people to notice the product or your business’s brand. This is done by creating awareness about the product, its benefits, and why people should buy it.
2- Consideration Stage
This stage focuses on convincing users that your product is the best choice for them. You want to educate customers about the benefits of buying from you and why they should choose your business over other competitors.
3- Conversion Stage
This stage focuses on converting visitors who are already interested in buying into actual buyers. You want to increase their desire to buy and reduce any hesitations they might have about purchasing from you or another competitor.
4- The Retargeting Stage
The retargeting stage involves using Facebook ads to bring back visitors who have already visited your website and left without purchasing anything. A retargeting ad is a Facebook ad that targets people who have already visited your website, so they can be directed back to the correct product or category.
5 Steps to Build a Successful Facebook ad Funnel for eCommerce
Building a successful Facebook ad funnel is a confusing process. There are many moving parts, and it's hard to know where to start. These steps will help you create the perfect ad funnel for your eCommerce site.
Step 1: Pick Your Facebook Ad Goal and Objective
This is probably the most essential step. Without a clear goal, you will spend time and money on Facebook ads that don't bring the desired result.
You want to choose an objective that aligns with your goals. This could be anything from driving traffic to your website, increasing brand awareness, or driving sales.
Facebook Ad Goals
Here are some examples of common goals:
- Increase product awareness
- Generate new leads for my website (identify those who clicked on my ad)
- Get more subscribers to our newsletter
Facebook Ad Objectives
- Reach: Your ad wants to reach as many people as possible. This is good for getting brand awareness or trying out a new product or service.
- Engagement: You want to get people interested in what you're selling, so they'll click on it and engage with it. This is ideal for when you're trying out a new product or service or promoting an event like an upcoming sale.
- Conversion: You want people who see your ad to buy something (or fill out a lead form). If this is what you want, make sure that your ad's call-to-action (CTA) button points directly to where users can purchase or download something right away.
Step 2: Create the Perfect Target Audience
Now that you know what kind of goal you want to achieve, it's time to think about who should see your ads.
Facebook allows you to target specific groups of people based on demographics and interests.
Demographics include age, gender, location, etc., while interests include hobbies or activities that people enjoy doing online (ex: sports).
Younger audiences are more likely to click on ads, and older audiences tend to be more engaged with brands. If you sell products or services that appeal to specific age groups, then it makes sense for you to target those age groups specifically.
You can also choose whether or not you want your ads shown only to men or women. If there is any gender bias towards your product or service, then it makes sense for you to show them only to one gender over another.
The key is finding who will likely engage with your product or service. The better you define the audience, the better your chance of getting ad clicks.
Step 3: Create an Engaging Ad Copy
A successful ad gets people to click. And you can do this by creating an appealing headline and image. Your headline should be catchy, short, and easy to read. The images should be relevant to your product or service.
The first thing that people see in an ad is the image. They will spend a lot of time figuring it out before they start reading your copy. Therefore, make sure that your image captures their attention and makes them want to read more about your offer.
The next thing they will see is the headline. You must get the audience excited enough about what you offer to click on it. Write something that conveys what you are offering with unique words. Ensure it stands out above all other ads on Facebook.
Finally, you don't need to use fancy words or complicated sentences. People aren't spending much time reading long blocks of text when dozens of other options compete for their attention.
Step 4: Create Retargeting Pixels
Retargeting pixels are the code you will place on your website to track your visitors' behavior. This way, you can send ads based on their past actions.
For example, if a visitor visited your website but didn’t make a purchase, you could follow up with them by sending them an offer of 10% off their next purchase.
To create a retargeting pixel, open up Facebook Ad Manager and click on Settings & Account Setup. Then select the Ads tab and click Create Pixel.
This step will create a custom pixel specific to your store and product pages. You will see which pages have been tagged with the pixel and how many impressions it has received.
Step 5: Get Insight Into This Process and Optimize
Once you have a Facebook ad funnel set up, it’s time to optimize it.
To do this, you need to be tracking your conversion rates and see what is working best for you. You can do this by setting up goals in Facebook Insights.
Here are some tips for optimizing your Facebook ad campaign:
- Set up a conversion goal for each ad set.
- Use the Conversion Tracking Pixel to measure conversions from your ads.
- Test different audiences, copy, and images to find what works best for your audience.
- Try different ad formats (link or image/video) to see which performs better for you.
- Try A/B testing your headlines and descriptions.
- Use landing pages designed specifically for each ad campaign you run
Once you have an idea of what works best for your business and customer base, it’s time to implement those strategies into your future marketing efforts.
Final Thought: Automate and Personalize Your Facebook Ad Funnel
Facebook Ad management is no easy task, and for a beginner, the different steps and processes involved can be overwhelming. Automating is an excellent idea as it makes your conversion rate much faster since you will not be starting from scratch. Check out ConvertedIn to personalize your Facebook ad campaigns by inserting customer insights into campaigns. The benefits are lowing better messaging to each of your customers and improving your click-through rate (CTR).
