In a crowded marketplace, your eCommerce business needs to stand out and grab the attention of your customers. To do this, you need to present something that is so visually appealing that it captures the eyes of your consumers in seconds while they are scrolling on their feeds or on the internet.
Instagram videos can be a powerful tool for your eCommerce marketing. They help you promote your brand's story, engage with your customers, and influence them to make the right purchasing decisions.
This article will show you how to use Instagram videos for your eCommerce, how to make your Instagram content go viral, and how to use influencer marketing to increase brand awareness on the photo and video-sharing app.
Table of content:
- How To Use Instagram Videos To Grow Your eCommerce Business
- Everything You Need To Know About Instagram Videos Technicalities
- Top 10 Tactics To Use Instagram Videos For Your eCommerce
- Benefits of Using Instagram Videos For Your eCommerce
- Automate Your Instagram Videos For Your eCommerce
How To Use Instagram Videos To Grow Your eCommerce
From sharing many diverse, consistent videos, reels, and lives to getting more sales and traffic to your eCommerce website can seem like a lot of work for some people.
However, since it was launched, Instagram has allowed you to create, edit, and share your own videos so easily. Videos are considered one of the most engaging types of content for promoting services and products online. Our brains are wired to visual content better than a page loaded with words. According to some studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.
Hence, Instagram videos can be a great way for you to promote your products and reach your existing and potential audience. Also, as per Instagram, 91% of active users watch videos on the platform every week.
Here are some ways of using videos on Instagram to market your brand and eCommerce online store:
1- Post Authentic Live Videos
The Instagram Live video feature allows you to engage and reach your audience in a very authentic and real way.
Moreover, all your followers get notified when you do, so it can be a good chance to spread awareness for your brand. Also, you can collaborate with another brand or an influencer to shoot the live show together and talk about something that your audience is interested in.
This can be perfect for announcements and product launches. You can also use it to show people how to use your products and give them tutorials.
Learn more about How to Use Instagram Influencer Marketing For eCommerce
2- Share eye-catching Reels
Sharing appealing reels to your feed is essential for promoting your brand organically. Reels can boost your engagement and maximize your reach. 20% of all activity on Instagram is related to Instagram Reels. The new Instagram algorithms tend to boost your reels organically to the interested audience. Hence, your reel can go viral at any time!
Moreover, reels can help you get creative with your brand to engage your audience. Reels are budget-friendly. They don’t require big production and professional equipment, and you can even do it with your phone.
How To Use Instagram Reels to Grow Your Ecommerce Store
3- Post Appealing & Engaging Video Stories
Instagram stories help you stay active in the consumer’s mind and can help boost engagement with your audience. Moreover, they surely help boost your brand visibility and can maximize your sales, and help you generate more leads.
Also, videos in stories can help boost your relationship with your customers by taking instant feedback. An Instagram story study shows that posting up to 5 stories per day keeps retention rates to over 70%.
Everything You Need To Know About Instagram Videos Technicalities
Here is everything you need to know about Instagram videos guidelines to grow your eCommerce:
- Instagram Feed Video Length: 3 seconds – 1 minute
- Instagram Story Video Length: 15 seconds max per Story
- IGTV Video Length: 15 seconds – 10 minutes (up to 1 hour for some accounts)
- Instagram Live Video Length: Up to 60 minutes
- Video format: MP4
- Size: Instagram doesn’t limit file size, but we recommend keeping your videos under 50MB
- Aspect ratio: a minimum of 1.91:1 and a maximum of 4:5
- Length: 3 seconds to 60 seconds
- Orientation: square, portrait, and landscape
Best Practices of Instagram Videos For Your eCommerce
Here are some of the best strategies to share appealing and attractive videos for your existing and potential followers:
1- Use Video Thumbnail
Adding a visually appealing Thumbnail can help you get more views. It can be a nice image or an image with overlapping text.
2- Keep Your Videos Short & To The Point
You need to catch the attention of your audience in the first few seconds, or else you will lose them. As everything on the feed is fighting to get the attention of the consumers, you have to keep your videos precise and short.
As a study by Hubspot found, the perfect video length on Instagram is just 26 seconds.
3- Be Authentic & Real
Sharing real content can build a trustworthy relationship with your customers more than fake or staged videos.
4- Use Text & Subtitles
Did you know 83% of people watch videos with the sound turned off? And nearly 50% of people want captions so they can watch videos on mute.
5- Post Constantly & Consistently
Have a posting schedule and plan ahead for your content and make sure you are consistent in your posting your videos. This can help you stay top of mind and boost your reach organically.
6- Tag Your Products in Videos
This can help ease the shopping experience of your customers and can encourage them to check your Instagram Shop. This can also help increase your traffic and sales by 100%.
7- Keep & Communicate Your Brand Identity
Communicate your brand story in your Instagram videos. This can help boost your emotional connection with your audience and help them perceive your brand in a unique way.
8- Promote Your Videos
Reaching your target audience organically can be a great thing to do. However, in an extremely competitive and crowded market, it would be great to promote your videos with ads to reach the right audience.
Discover How To Turn Instagram Ads Into Sales
9- Use The Right Hashtags
This can lead to more brand exposure and reach. Hence, add up to 30 hashtags, 1-3 hashtags within the caption.
10- Run Contests in Your Video
Tell your audience something new about your product and ask them to shoot a video doing something or saying something to win a product.
This can lead to more user-generated content, which can help build a good image for your brand as well as help boost engagement and maximize sales.
Benefits of Using Instagram Videos For Your eCommerce
Using Instagram videos can have endless advantages for your eCommerce brand and sales strategy. With 1+ billion active users, 72% of them say they’ve decided to purchase products they have seen on Instagram.
Moreover, here are some other benefits that you can explore:
- A user’s positive experience with a video ad increases their purchase probabilities by 97%.
- It will help you get discovered and maximize your brand exposure.
- It will help with conversion rates, turning viewers who are just scrolling into actual customers and sales. 93% of marketers stated that they acquired a new customer thanks to a video on social media.
- It helps skyrocket your engagement rates.
- Instagram Videos can be a great way to stand out from the crowd.
- Video marketing on Instagram is getting popular more and more every day.
- It can be a great way to grow your database and gather your customers' emails for email marketing later on.
- Videos can help improve your SEO.
- Videos can keep your users on your page for a longer time.
Instagram videos are crucial and essential if you want to grow your eCommerce business. If you feel like it is a lot of work, you don’t have to worry, you are only one click away from automating your whole marketing thing with Convertedin.
Discover: 10 Best Instagram Ad Examples for Ecommerce Will Inspire you
Automate Your Instagram Videos For Your eCommerce With Convertedin
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