Allocating a marketing budget can be a great hassle for some businesses, especially startups! Choosing where to allocate your budget and what form of ads works best for your brand, products and audiences can be challenging questions with no current answers.
Do you want to reach the right audience and those interested in seeing your products? Do you want more conversions, traffic, and sales with less budget?
Pay-per-click PPC advertising is one of the fastest, most efficient, and most effective ways to get the word out about your business while you are still tweaking your marketing strategy. This can be cost-effective and can help you.
This article will break down the basics of PPC and answer the common questions that you may have, giving you all the information you need to boost your eCommerce. Read on to know more.
Table of Content:
PPC or Pay per click is a digital advertising model and a form of online advertising where advertisers pay only for the time when people click on their ads. This means that you will not pay anything if people view your ad without clicking on it. PPC can be one of the best tools to drive traffic to your website
PPC ads are shown in search engines and on social media platforms, such as: Google, Bing, LinkedIn, and Facebook. You choose your exact target audience and your budget for a click on these ad platforms.
Ecommerce PPC will help boost the visibility and reach of your brand and products in front of highly targeted potential customers. One example is retargeting customers who have already visited your website but left without completing their purchase.
Read more on E-commerce PPC: Strategies and Best Practices
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PPC |
CPC |
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Pay Per Click |
Cost Per Click |
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A pricing model in digital advertising |
A metric that measures the cost associated with each ad click |
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A model where advertisers only pay each time users click on their ads |
The cost for each click the user makes on your ad, as well as the overall cost of your entire ad campaign |
Some people might get confused between the PPC and the CPC. Although both are used in marketing campaigns, they differ at their core. Pay-per-click PPC as we said before, is a paid online advertising method.
However, CPC, which is the cost per click, is the financial metric by which you can measure the cost of each advertisement for the campaign. In other ways, it is the metric that allows you to know how much you paid for each click on the ad.
When any person is searching for a specific product or even just browsing, sponsored advertisements show up. Those are pay-per-click ads. Hence, simply you create your ad and only get charged when people click on it. Pay-Per-Click has two models:
Where you pay a fixed amount for each click to the publisher. Publishers have specific rates for the pay-per-click (PPC) amount for different areas of their website or ad network.
Where you can bid on certain keywords in order to secure ad space at the top of search results. A bid takes place in an online pay-per-click auction between you and the ad network or with the publisher.
Fun fact, almost 60% of users don't recognize paid ads when they see them. This can be great for your brand’s visibility, reach, and conversions.
A PPC campaign has to start with a marketing objective in mind so that you can know what the best way to achieve it is. Hence, know from the points below how to manage a PPC campaign that converts:
You need to know the keywords your audience is likely to type into a search engine when searching for your products or services. If you don’t select specific relevant keywords, then your ad will never appear when potential customers search for your products.
Keyword planning is the most important thing in creating an online advertising campaign. This can lead to the success or failure of your campaign. Then you can choose your PPC ad network.
PPC bid management can be one of the most complicated areas of PPC marketing. However, it is the cornerstone of your PPC campaign.
You need to have enough data to use a bidding strategy. Also, avoid setting unrealistic targets. Moreover, you need to set limits in your bidding strategies by choosing the minimum and maximum CPC. Always adjust your bidding strategies according to certain events and seasons. However, beware not to change them so often; give them time to perform.
Some of these are: paid search ads, Gmail ads, retargeting ads, display ads, social media ads, affiliate marketing ads and more.
Know exactly what ads your audience is willing to click on so that you wouldn’t waste your money.
Choose appealing copywriting, call-to-actions, and attractive images.
By knowing your persona and your objectives, choosing your keywords, developing your bidding strategy, choosing your media and writing your compelling call-to-action, and choosing your ad network, placement, time, and duration, your ad is ready to be launched, and you can start your campaign and get ready to receive the buzz you need for your brand right away.
This is essential to know what works best for your audience, what to do more of in the future, and what not to do at all.
PPC optimization is the process of analyzing your current PPC campaign to improve its reach by altering some of the campaign settings, ad groups, keywords, and landing pages. This is mainly to increase your visibility on SERPs.
With endless benefits for your eCommerce, PPC ads can improve your reach, increase your website traffic, boost your sales and maximize your conversion while being on a budget. Beside all of these, here are some other benefits for you to explore:
PPC allows you to target the most relevant people at the exact right time to maximize your ad effect. For this to happen, you need to have a great understanding of your audience to be able to choose what works perfectly for them. PPC eCommerce ads are highly targetable.
PPC’s impressions, clicks, and conversions can be easily tracked and analyzed based on your campaign objective. This can lead to better future decisions.
With the ability to choose how much you are willing to pay per click. This can lead to better budget allocation and help you be more cost-effective.
Your Competitors are mostly using PPC ads. With competitive analysis and study, you can know what they are doing with their ads and beat them by creating your own creative PPC ads.
PPC advertising helps your brand appear in front of an audience that is interested in your products. It can help you build trust and brand equity.
PPC can help increase your ROI. This can happen by setting the right objectives for your campaigns and the ability to track their results. Also, this can happen through maximized ad relevance which directly affects your quality score.
PPC leads to an increased amount of your website traffic in comparison to SEO strategies.
This can be perfect for all eCommerce businesses, especially startups. PPC can offer immediate results, which is something organic marketing can’t offer. Once your ads are approved, you can start seeing results.
Where, when, and on which platforms shall your ad be posted is totally your choice; you can choose to post your ad on SERPs, social media platforms, content websites or others. Did you know that Google Display ads alone are available on nearly 35 million websites?
PPC offers stability, unlike other forms of marketing such as SEO. This can lead to knowing how your current and future campaigns will perform based on the metrics at your hand.
Know the best practices and strategies to use in your PPC campaigns to achieve the best results.
You can get your campaign ready and automated with only one click with Convertedin. Automate your ads' strategy and management to upscale your ROAS across Facebook, Snapchat, and Google Ads.Retarget customers to get a high ROAS and re-engage site visitors who walked away.
Get a complete view of your ads and launch campaigns with the best performers. Get customized insights consolidated through your social media platforms.
All of these and more with only one click, let Convertedin do the hard work for you.