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Top 15 Most Effective Facebook Ad Strategies For eCommerce

Maintaining your eCommerce business successfully nowadays requires lots of skills and effort. And with intense competition in your industry and in the market, you would need the strongest tools to let your business boom.

Did you know that Facebook is the biggest social platform that can give you those required results, as it has nearly 2.5 billion active users? Moreover, it offers some of the best and most efficient targeting options for businesses.

Facebook is currently a sales channel as well as a social networking site. Facebook is now considered the best channel for generating online sales and boosting your business and ROI. 

If you don’t know where to start to maximize your online sales and grow your audience, this article is for you. Get to know the best and most effective Facebook Ads strategies for your eCommerce.

Best Facebook Ad Strategies For eCommerce

With more than 3 million businesses actively advertising on Facebook, Facebook ads can be an excellent way to reach your desired audience and inspire them to take action (ideally, purchasing your product). 

Below are the best strategies that you can use to grow your eCommerce business, choose the most suitable ones and apply them to your online business:

1- Create Personalized Ads

Target a very precise audience with the Facebook ads targeting options. This allows you to get specific with your ad and audience. Moreover, you can target based on certain ongoing life events or hobbies. Your audience will love it when they feel that your message is perfectly tailored and customized for them.

Personalized Ads

2- Use Facebook Custom Audience

Facebook Custom Audiences are Facebook users who have background knowledge about your brand. Hence, they might have visited your website before, checked your Facebook page or social media posts, subscribed to your emails, purchased a product, or engaged with your brand in some other way.
Facebook creates groups of these people, which allows your business to target them with different ad campaigns.

Facebook Custom Audience

3- Utilize The “Lookalike” Targeting

Lookalike Audiences are the audiences who have a lot in common with your existing audiences. Most of the time, you can use the same ads you are using for other target audiences for your Lookalike audiences.
This Facebook ad strategy is a very effective way to acquire new customers. Knowing these groups’ preferences helps you use proven, effective and creative content to attract them to your brand.

4- Use the Retargeting Strategy

This strategy is perfect for anyone who has previously visited your website. Facebook retargeting can be one of the most efficient ways to convert your eCommerce website visitors into actual customers. It helps you create and maintain your business relationships with your potential customers.Facebook Retargeting StrategySource

5- Analyze What Your Competitors Are Doing

Knowing what your competitors are doing or not doing is crucial for your business. This can help you stand out in your industry and offer something different for your audience. You can know more about your competitors through your Facebook ad library. 

6- Use Dynamic Product Ads

If you sell multiple products or product lines in your eCommerce store, you have to take advantage of this feature. Facebook dynamic product ads show precise products to certain audiences who have shown previous interest in similar products. It can help you reach new shoppers and create more personalized ads.

Dynamic Product Ads example

7- Use The Facebook Pixel 

Installing the conversion tracking pixel is super important and helpful for your eCommerce business. It can help you know things like how that user got there, the pages and products they visit, and much more. This can be extremely helpful for your future plans and strategy.

8- Create Appealing Facebook Video Ads

People love watching attractive and visually appealing videos. This can be your chance in telling your brand story and positioning your eCommerce business as a top-of-mind brand. Keep it short. Keep it appealing. Keep it colorful. 

Discover Facebook Video Ads For Ecommerce: Tips & Strategies

9- Use Reviews and Testimonials 

Sharing real reviews and testimonials on your social media can highly influence new shoppers to purchase and can have a great effect on your customers’ trust.

10- Create Your Facebook Carousel Ads

Facebook Carousel ads are a great way for you to show off your products to your customers with multiple professional and appealing photos. Moreover, they are an effective way to generate more leads and sales.

Facebook Carousel Ad


11- Brag About Your USP

Knowing your USP helps you create short, concise, and to-the-point content that can attract your precise audience. Use a few words and mention the exact benefits that your audience needs to know.

Facebook Ad example

12- Use Enticing Photos For Your Still Ads

Make sure the pictures you are using for your Facebook ads are high-res, alluring and eye-catching. Let your audience stop scrolling just to look at your pictures. Let your photos show off your product details and specs. Use creative CTA so that people will click on your ad.

Facebook ads


13- Design Mobile-first Ads 

Research has found that mobile ad placements outperformed desktop by over 45%. Designing your ads with mobile use in mind will help you get the best results you need. Use vertical images and videos that suit mobile screens. Use your important information at the beginning of your ad copy since the text cuts off earlier on mobile. More importantly, don’t forget to optimize your landing pages to be mobile-friendly.

14- Create Giveaways Ads

People love free gifts! Giveaways can be a great way to engage with your existing and potential customers as well. They are a proven method to promote your brand, grow your audience, boost your brand exposure, and drive more sales. Choose the giveaway that is the most relevant to your audience. You can also choose to give away one of the products that is not selling very well to promote it.

Giveaways Ads

15- Use Facebook Messenger Ads

Facebook Messenger ads can be so compelling for your eCommerce business. Facebook Messenger ads can include inbox, stories, sponsored messages, and click-to-Messenger ads. These reach potential shoppers while they are active on social media.

What Are The Benefits of Using Facebook Ads Strategies For eCommerce?

Facebook ads can be used at any stage of your sales funnel, and they can be great at driving the traffic you want to your online store. Moreover, they can help you in the following: 

  • Increase your website traffic
  • Promote your products 
  • Maximize your revenue & boost your ROI
  • Double your profits
  • Completement other traffic sources by retargeting
  • Reach your precise audience
  • Reach lookalike audience
  • Track your ads and analyze everything  

Facebook ad strategies nowadays are crucial for your eCommerce business. Choose what best fits your business and industry. If you feel like it is a hassle, you can automate everything related to your Facebook ads now with Convertedin.

Automate Your Facebook Ads Now

Convertedin is a marketing operating system for e-commerce. It helps you utilize your data and your shoppers' insights to create personalized multi-channel marketing that can boost your customer engagement, drive more sales and leads and maximize your ROI.

Convertedin will help you target the right new customers, retain your existing shoppers, and save time with ready-made automation templates.

Request a demo now.