The market is super crowded, and the marketing field is developing at a great speed. With this happening all over the world, it might be getting more and more challenging for some businesses to maintain their profits or get more sales.
Did you know that nearly 50% of online purchases begin with a Google search?
For that specific reason, Google designed its Product Listing Ads to help eCommerce businesses to get the results they are looking for. Created specifically to help businesses boost their online sales, Product Listing Ads are crucial for your 2023 marketing strategy.
In this article is everything you might need in your journey to create a Product Listing Ad. Know all about it, what it is, why you need it and how to use it to achieve the maximum results. Read on!
Table of Content:
What is a Product Listing Ad For eCommerce?
& How it Works?
Product Listing Ads (aka PLAs) or Google Shopping ads are ads that show up when someone is searching for a certain product on Google. They are simply detailed paid advertisements that work with pay-per-click (PPC) models. PLAs are created using the product’s detailed data from your online store like: product’s images, prices, reviews, and more, to facilitate data-driven decision-making. Product Listing Ads usually appear beneath the Shopping tab on Google Search.
Product Listing Ads place your products in front of millions of online shoppers searching for relatable products on Google. More importantly, they show shoppers exactly the products they want, and you have them without them even reaching your site. Putting your products out there in front of people searching for it whether they know your brand or not, can have a great result on your business.
Product Listing Ads don’t use keywords. However, their placements are based on competitive auction bids. Keep in mind that the cost per click will change accordingly to your industry and the products you sell.
Read more about: How To Use Google Smart Shopping for Ecommerce Marketing
When & How To Use Product Listing Ads For eCommerce?
You can start using Product Listing Ads when you want to promote or push the sales of certain products, boost your website or online store traffic, and generate quality leads.
Product Listing Ads can be quite different in their setup. Learn how to launch a campaign in just a few steps. Here’s what you need to do:
1. Set up your account
- Go to Google and open the Google Merchant Center.
- Provide your business information.
- Complete this step through your Gmail.
2. Verify your online store
- Prove to Google that you are the official owner of your store.
- To do this, connect your website with Google Analytics or Google Tag Manager. This will not be allowed if your store is on a third-party platform like Shopify.
- However, if you are using a third-party platform, you can still verify it by adding an HTML tag or file to your website. You can do it yourself if you have the know-how or ask for help from a web developer. Also, you can find detailed steps on your third-party websites that can help you.
- Go back to your Google Merchant account and choose the ‘Verify URL’ button in the bottom right. Then you will be ready to create your product listing ads.
3. Upload your products
- Google automatically links your inventory information from your store to create your product listing ads.
- Upload your product information to Google through an automated feed or a .txt file. Make sure to include your relevant keywords in your product titles and descriptions.
4. Set up your ad
Now you can easily start choosing your target audience and setting up your ad groups and targeting rules for your products on Google Ads.
5 Benefits Product Listing Ads Have For Your eCommerce
Away from being highly targeted, Product Listing Ads are visually appealing by nature. Being super attractive while offering a pay-per-click option is something you don’t want to miss for your business. Explore a bunch of benefits that you can enjoy:
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Cost Effective
Product Listing Ads are pretty much cost-effective because you only pay for the clicks you get. This can help you save money and only pay for prospects or people who are actually interested. Moreover, with low cost, you can determine the ROI of your campaigns and which product categories are your best sellers.
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Improve Brand Awareness & Visibility
Product Listing Ads help increase your brand awareness and visibility by placing your products in front of the right audience and the ones searching for them. Also, Product Listing Ads offer free brand awareness and visibility as you don’t have to pay unless someone clicks on your ad.
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Increase Conversions
Product Listing Ads can help you increase your website traffic and improve click-through rates (CTR). This can affect conversions and consecutively sales, because people are likely to click on products they are searching for.
** Discover: 6 Google Ads Strategies to Boost Your Online Store Conversion Rate.
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Easy Shopping Experience
Product Listing Ads can ease the customers’ shopping experience and make it more convenient. The more convenient the shopping experience is, the more likely a client will buy from you. Customers can easily reach and find the products they are looking for and review prices and photos without hassle.
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Quality Leads
Product Listing Ads can offer the exact products customers are searching for. Moreover, it provides businesses with customers that are prospects and actually interesting. Whether people who clicked on your ads bought your products now or not. This can provide you with extensive data about your existing and potential clients as well as your products’ performance. The information-driven from Product Listing Ads can help in future ad planning and targeting.
To start, you don’t need to worry and be overwhelmed with the amount of information or steps, you can get everything automated now!
Automate Your Ads Now With One Click
Now you can automate your ads with only one click with Convertedin. A full marketing operating system for e-commerce, which utilizes data and shoppers' insights to create personalized multi-channel marketing that boosts customer engagement and maximizes ROI.
It will help you target the right customers, engage shoppers, and save time with ready-made automation templates.
Maximize your sales and attract new shoppers with personalized ads across multiple channels using Convertedin’s e-commerce-focused automation platform.
