The market is super crowded, and the marketing field is developing at a great speed. With this happening all over the world, it might be getting more and more challenging for some businesses to maintain their profits or get more sales.
Did you know that nearly 50% of online purchases begin with a Google search?
For that specific reason, Google designed its Product Listing Ads to help eCommerce businesses to get the results they are looking for. Created specifically to help businesses boost their online sales, Product Listing Ads are crucial for your 2023 marketing strategy.
In this article is everything you might need in your journey to create a Product Listing Ad. Know all about it, what it is, why you need it and how to use it to achieve the maximum results. Read on!
Table of Content:
Product Listing Ads (aka PLAs) or Google Shopping ads are ads that show up when someone is searching for a certain product on Google. They are simply detailed paid advertisements that work with pay-per-click (PPC) models. PLAs are created using the product’s detailed data from your online store like: product’s images, prices, reviews, and more, to facilitate data-driven decision-making. Product Listing Ads usually appear beneath the Shopping tab on Google Search.
Product Listing Ads place your products in front of millions of online shoppers searching for relatable products on Google. More importantly, they show shoppers exactly the products they want, and you have them without them even reaching your site. Putting your products out there in front of people searching for it whether they know your brand or not, can have a great result on your business.
Product Listing Ads don’t use keywords. However, their placements are based on competitive auction bids. Keep in mind that the cost per click will change accordingly to your industry and the products you sell.
Read more about: How To Use Google Smart Shopping for Ecommerce Marketing
You can start using Product Listing Ads when you want to promote or push the sales of certain products, boost your website or online store traffic, and generate quality leads.
Product Listing Ads can be quite different in their setup. Learn how to launch a campaign in just a few steps. Here’s what you need to do:
Now you can easily start choosing your target audience and setting up your ad groups and targeting rules for your products on Google Ads.
Away from being highly targeted, Product Listing Ads are visually appealing by nature. Being super attractive while offering a pay-per-click option is something you don’t want to miss for your business. Explore a bunch of benefits that you can enjoy:
Product Listing Ads are pretty much cost-effective because you only pay for the clicks you get. This can help you save money and only pay for prospects or people who are actually interested. Moreover, with low cost, you can determine the ROI of your campaigns and which product categories are your best sellers.
Product Listing Ads help increase your brand awareness and visibility by placing your products in front of the right audience and the ones searching for them. Also, Product Listing Ads offer free brand awareness and visibility as you don’t have to pay unless someone clicks on your ad.
Product Listing Ads can help you increase your website traffic and improve click-through rates (CTR). This can affect conversions and consecutively sales, because people are likely to click on products they are searching for.
** Discover: 6 Google Ads Strategies to Boost Your Online Store Conversion Rate.
Product Listing Ads can ease the customers’ shopping experience and make it more convenient. The more convenient the shopping experience is, the more likely a client will buy from you. Customers can easily reach and find the products they are looking for and review prices and photos without hassle.
Product Listing Ads can offer the exact products customers are searching for. Moreover, it provides businesses with customers that are prospects and actually interesting. Whether people who clicked on your ads bought your products now or not. This can provide you with extensive data about your existing and potential clients as well as your products’ performance. The information-driven from Product Listing Ads can help in future ad planning and targeting.
To start, you don’t need to worry and be overwhelmed with the amount of information or steps, you can get everything automated now!
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It will help you target the right customers, engage shoppers, and save time with ready-made automation templates.
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