How To Grow Your eCommerce Business Using Snapchat Ads
Marketing on social media platforms can be a great way to boost your sales and maximize your profit. However, choosing the right platforms and knowing how to efficiently use each one for maximum benefits can be quite challenging especially as it is getting very competitive for brands on social media.
Most businesses and brands put their full concentration on Facebook, Instagram, and Tiktok while overlooking Snapchat. Snapchat can be the perfect medium for eCommerce businesses that are aimed at people aged 15-35. It can help you reach an audience who can highly engage with your brand, moreover it can help you increase your sales and achieve your marketing objectives.
This article is an ultimate guide for you and your eCommerce on how to use Snapchat ads to boost your eCommerce sales and brand engagement.
Table of Content:
- Snapchat Latest Statistics For eCommerce
- How to use Snapchat Ads For eCommerce?
- Why Are Snapchat Ads Important For eCommerce?
- 7 Types of Snapchat Ads To Boost Your eCommerce
- Automate Your Snapchat Ads For Your eCommerce Business Now
Read on to know more.
Snapchat Latest Statistics For eCommerce
Snapchat is one of the most popular social media platforms and with its slogan “The Fastest Way To Share A Memory” it allows its users to communicate with their friends mainly through videos, photos and also text. Snapchat has evolved greatly, ending with its latest incredible AR features which can help eCommerce brands immensely in marketing their products.
Here are some of Snapchat latest statistics:
- As per Snapchat Investor, Snapchat has on average 363 million daily active users.
- Snapchat is currently expected to reach a milestone of more than 500 million users in 2024.
- Snapchat was actually growing so fast in the past decade and will continue to grow during the upcoming years.
- Daily users spend, on average 30 minutes on the app.
- Fun fact is that Snapchat will remain Gen Z’s most popular social app through 2024.
- According to the DataReportal, 39% of internet users between the ages of 18 and 24 used Snapchat in 2022, more than 22% aged 25 to 34, 13% aged between 35 and 49 years, and only 3,6% of those aged over 50.
This can be a great sign that if you are not using Snapchat to market your eCommerce you might be missing a lot.
How to use Snapchat Ads For eCommerce?
Snapchat ads are 10-second full-screen vertical videos that show up among your audience’s friends’ stories. People can swipe up to interact with your ad. You can choose the landing page they reach after they swipe; it can be your website or product catalog, or any other landing page.
1- Choose your marketing objective
First and foremost, you need to know your marketing objective, why you are using Snapchat, and what exactly you are trying to achieve from each ad. You have got to choose your objective right before creating your ad.:
- If it is your first ad, you would better “choose the drive traffic to website” objective with the swipe-up goal.
- If it is not your first, you can choose “the website conversions” objective with pixel purchases goal.
2- Choose your audience
The age range and gender can play crucial roles, and you can also keep the “expand audience option” automatically checked. You can use the Lookalike Audience to help you out.
3- Choose your budget & duration
Starting from $30 a day is a good option, and you need to keep your ad running for nearly 15 days so people can explore your brand.
4- Use the right Snap Pixel
Make sure your ad is leading to the right place. You can also use a Pixel Custom Audience which uses the information generated by the Snap Pixel to find people who can be interested in your brand. Moreover, when you create your Pixel Audience, choose the Purchases optimization.
5- Choose compelling media
People love to see images and videos that they can relate to that are super appealing and attractive for their eyes. Shooting your products in an attractive way can boost your eCommerce store sales and increase your ROI.
Why Use Snapchat Ads Important For eCommerce?
With all the statistics that we have shown about Snapchat, it has multiple other benefits to boost your eCommerce, from which are:
Target the Exact Right Audience
Snapchat has powerful targeting where you can choose your audience based on their demographics, moreover, you can target them based on their online and offline interests!
Organic reach is a true benefit of Snapchat, especially since the platform is used by younger audiences. Moreover, you can reach more potential customers, whether by organic reach or even better by ads.
Build Trustful Relationships
With the right content, you can attract and build relationships with your audience. More importantly you can reply to your audience’s comments and send direct messages to them to increase your brand’s loyalty and engagement.
Do you know 68% of customers say they stop supporting a particular brand because they don’t think the company cares about them?
Increase Your Brand Sales
60% of Snapchat users are likely to make impulse purchases, and nearly 46% of Snapchatters message brands after making a purchase.
Augmented Reality Features
Snapchat can allow your audiences to actually try on your products with virtual try ons. This can help boost your sales and encourage your customers to take action.
7 in 10 marketers want to make use of more AR features in their digital marketing campaigns. This can lead to an extremely personalized shopping experience that results in people buying more.
Engage With Your Audience Via Geofilters
Geofilters allow you to improve your brand awareness and engagement in a very creative and fun way. Geofilters are like a custom filter that audiences can use on their photos.
They can press on your filter and use it easily while sending the photo to their friends. Geofilters are a cost-effective way to engage with your people.
Marketing on Instagram and Facebook can be quite challenging and competitive. Snapchat grants you an opportunity to stand out from your competitors and stay ahead of the game in your industry.
Create & Manage Ads Easily
Ads Manager is Snapchat’s self-serve advertising platform where you can create ads, launch campaigns, monitor performance, and optimize toward your goals — all in one place.
Stay on a budget
Snapchat ads are budget-friendly, you can test, learn, and optimize campaigns with as little as US$5 a day.
Reach more People Via Snapcodes
Similar to the QR code idea, Snapcodes are codes that can be accessed by anyone anywhere. It is a unique code that your audience can scan to access features or unique content on the app. You can link it to whatever content might be beneficial for your products.
The Best Types of Snapchat Ads To Boost Your eCommerce
With multiple types of ads, Snapchat can boost your eCommerce. Some of which are:
1- Single image or video
This is a full-screen ad, whether an image or a video up to 3 minutes. However, you need to keep your video as short and appealing as possible. Also, use a compelling call-to-action to encourage people to swipe up.
Video can be an extremely powerful method to engage and influence your audience to take the action you want.
2- Story ads
This can be a series of 3-20 single images or videos and can be amongst friends’ stories or in the Snapchat Discover section. This can be super effective for your brand as most Snapchat users spend their time watching stories.
3- Collection ads
This is the perfect type for eCommerce businesses. It can be a mix of videos or static images where you can show off multiple views for your products to influence people to buy it.
4- Snapchat Dynamic Ads
This can also be very helpful for your brand as they personally tailor the posts to the interests of Snapchat users. For your dynamic ads to be a success, you need to follow some instruction, from which are:
- You need to upload your product catalog to Snapchat and have your products set.
- Make sure the Snap Pixel is set up correctly and leads directly to your website.
This can be super engaging with the usage of AR Lenses. This can engage shoppers with your brand. However, this works best for brands with a fun identity.
You can have your own filter which your audience can use during certain events or occasions. This can be fun, engaging, and appealing and can improve your brand awareness and keep you top of mind.
Those non-skippable ads are for 6 seconds and can last for 3 minutes, and they appear amongst the curated content. This can boost your brand awareness and presence.
Automate Your Snapchat Ads For Your eCommerce Business Now
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