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Static Retargeting Vs. Dynamic Retargeting For Ecommerce Business

Retargeting is an economical way to drive traffic to your e-commerce. You can increase sales and leads with dynamic remarketing and static retargeting campaigns. It also helps with overall business growth by retargeting your existing customers with ads they see while browsing the internet. This blog article will compare static and dynamic retargeting and help you understand the core difference between these two strategies.

What Is Static Retargeting?

Static retargeting marketing campaigns are a great way to get customers' attention who have already shown interest in your brand.

Static retargeting ads can be used to market new products or services, remind customers about old products in the cart, or as a way to get more customers in the door by showing ads of closely related products based on customers’ shopping behavior. 

There are advantages and disadvantages to using static retargeting ads. Static retargeting ads are usually product-focused rather than customer-focused. The intent is not necessarily to reach the right audience with your message but to sell different products based on customers' shopping history.

Static retargeting might be counterintuitive for eCommerce businesses. This is because it might seem like you're advertising based on who you think will buy your product rather than what appeals most to your customers' needs. 

But static retargeting may work better for brands with large audiences or customer pools. This is because it allows you to reach your target audience without having to rely on demographic targeting data or other methods that can be expensive or time-consuming.

What Are Dynamic Retargeting Ads?

Dynamic eCommerce Retargeting Ads are a new type of ad format that includes a personalization feature. It's essentially a campaign triggered after your website visitor has visited your site, and their last action is to leave it.

For example, if you're promoting a product on your website, you might want to promote it again when that same visitor comes back to the site. Amazon and Google Shopping customers who have recently created shopping lists in their carts are perfect candidates for a reminder to buy those products using dynamic retargeting.

Dynamic eCommerce Retargeting Ads follow visitors around the web and serve them with customized messages based on their needs and preferences. Behavioral retargeting is another way to help lock visitors into the purchase cycle. Users browse your site and are identified and matched with similar shoppers who most likely placed orders on your site. It's a great way to ensure the right message is delivered at the right time.

Checkout: The Ecommerce Retargeting Guide

The Difference Between Static And Dynamic Ecommerce Retargeting

The Difference Between Static And Dynamic Ecommerce Retargeting

Static retargeting is an online marketing strategy that uses data from previous user behavior to target relevant ads at a later time. It's similar to dynamic retargeting but with one key difference: It doesn't use cookies or other tracking technologies to target ads.

Dynamic retargeting lets you connect with people using ads on sites they visit in between interacting with your ads. This helps build trust and credibility with visitors and can lead to more conversions.

Static eCommerce retargeting is similar to dynamic retargeting in that it uses data about the customer's previous actions to show them relevant offers of earlier products.

However, static ads aren't personalized. They're not connected to any previous activity by the user. They don't offer recommendations based on what they've done before or what they're likely interested in at that moment.

Here are eight key ways static and dynamic eCommerce retargeting are different: 

1- Audience

The key difference between static vs. dynamic eCommerce retargeting is the method of acquiring new customers. Static eCommerce retargeting occurs when you use an established audience to show your ads to people who have already visited your site. This is called a "static" audience because it doesn't change over time. Dynamic eCommerce retargeting occurs when you use data about your visitors to show your ads to different people each time they visit your site. This is called a "dynamic" audience because it changes over time.

2- Frequency

Static eCommerce retargeting is more frequent. Static campaigns will be triggered the same day your email campaign is sent out. Dynamic campaigns, on the other hand, are started when someone interacts with an ad after seeing it in their inbox. When a user clicks on one of your ads, you can track how often they interact with it and use that data to create a new campaign based on their behavior.

3- Ad Content

Static eCommerce retargeting is based purely on the product or service being advertised. Dynamic eCommerce retargeting allows you to customize your ad copy and add additional calls-to-action (CTAs) based on the advertised product or service. For example, if you’re running an eCommerce store selling shoes, you could run a dynamic campaign that includes an offer for free shipping when someone purchases two pairs of shoes in one order.

4- Persuasiveness and intent

While static retargeting has proven itself time and time again as an effective tool in reaching out to consumers, Dynamic eCommerce retargeting is known as being more persuasive than its static counterpart. This is because it shows ads based on users' behavior, demographic data, and other information that pertains to a particular audience group. This makes it more likely that users will engage with these ads because they already know what they want and are looking for.

5- Audience engagement

Using static retargeting may lead to lower levels of engagement than dynamic retargeting. With static retargeting, users may not see your ads because they're not being shown at the right time or place (unless they keep coming back). Furthermore, if you're targeting a specific audience by using static retargeting, only people who fit within the parameters of your target audience will see your ad.

6- Scalability

Static eCommerce retargeting is limited in scope, whereas dynamic eCommerce retargeting can be used on a broader scale. Static eCommerce retargeting works with people who have visited your site before. In contrast, dynamic eCommerce retargeting can work with people who have seen your website in the past but haven't yet made a purchase.

7- Behavioral patterns and brand preference

Static eCommerce retargeting is a form of online advertising that works by monitoring visitors' online behavior. Advertisers place ads on websites where they are expected to be seen, such as Google and Facebook. On the other hand, dynamic eCommerce retargeting targets ads based on visitors' behavior when they visit a website. Dynamic eCommerce retargeting allows marketers to follow up with potential customers after they have left a website. By doing this, they can get more relevant messages in front of people more quickly and in more places.

8- Level of personalization

Dynamic eCommerce retargeting is more personalized, using data such as previous purchases, demographic information, and other factors to create a profile for each user. This allows marketers to target users based on their interests and behaviors, making it easier for them to make an effective marketing campaign. Static eCommerce retargeting is less personalized, as it relies on basic information such as browsing history or previous purchases. These factors do not allow marketers to match the right audience with the right ads at the right time, leading to you missing out on sales opportunities.

Read More: How and When to Use Dynamic and Static Ads?

How to Choose A Retargeting Campaign Type For Ecommerce Business

Choosing a retargeting campaign type for your eCommerce business is one of the most important decisions.

Whether static or dynamic, the type of retargeting campaign will depend on your goal, budget, and many factors. Sometimes, you may have to combine both strategies to maximize effectiveness.

When To Use Static Retargeting?

When To Use Static Retargeting?

Static retargeting is a great way to reach people who have already visited your website but haven't taken action. For example, suppose you sell furniture and have an online catalog. In that case, static retargeting can be used to show the product options that match the ones they browsed on your site.

Here's what you need to know if you're wondering when to use static retargeting for your eCommerce store.

Static retargeting can help boost sales when:

  • You have different product types or variations that might interest a specific buyer
  • Your website is well-optimized for search engines, and you have a strong brand name.
  • You want to keep your advertisement costs low
  • You want to control specific parts of the advertisement like the text, image, video and more (e.g., when your brand is language-sensitive. For example, a narcotic-use brand)
  • You have nailed your target audience personas and want your ad for them only
  • You have a budget problem: If you don’t have enough money to pay for an expensive advertising campaign, static retargeting may be able to fill the gap. 
When To Use Dynamic retargeting?

Dynamic retargeting is a type of marketing that uses real-time data to target specific, high-value customers. It's a powerful tool for reaching the right people at the right time, which can help you increase sales and drive more leads.

Dynamic retargeting is the most effective way to reach people who have already shown interest in your brand. It's also the most expensive, but there are many instances where it makes sense to pay for quality traffic from dynamic retargeting.

  • Suppose you are a luxury brand and your customers have a special taste. In that case, it makes sense to use dynamic retargeting marketing over static. Your customers will have different profiles from time to time, which will help you target them more accurately.
  • You have a product or service that doesn't have one specific value proposition but is optimized for different audiences based on their interests and needs. 
  • You have a lot of content on your website, and you want to make it easier for people to find relevant content. You can create a dynamic feed that shows relevant content based on what they have previously interacted with on your website. This way, users won't miss any important information from the site.

Final Thought

In the end, it all comes down to your business needs. If you have many products or different products and services that you want to advertise, dynamic retargeting is likely the best option for you. On the other hand, you should use static retargeting if you're running a specific promotion campaign. 

For example, a newly launched beauty product. While static retargeting may not be as sophisticated as the dynamic variant, it can still help eCommerce businesses drive significant sales and revenue gains.

A/B testing is a great way to determine how to bring in the most profit for your business. The process can be long and laborious if you start by manually creating a campaign. However, an automated system like ConvertedIn will save you time and money and can create a custom campaign based on your customer's behavioral and profile conditions. Start building an Ad your customers will love with ConvertedIn today.