The success of your eCommerce marketing campaign relies on the right target audience. You need people who will likely purchase your product based on what you know about them.
Facebook lookalike audiences help you find people with similar interests and who will likely purchase. This blog will explain how to leverage people with similar interests on Facebook to drive traffic to your eCommerce sales and make more profit.
Why Facebook Lookalike Audience Matter For Ecommerce?
The real power of Facebook for eCommerce marketing is that you can target new customers. When we talk about targeting, we mean finding people who want to buy your product or service.
In the old days, this meant spending hours searching for relevant keywords for your advertising campaigns on Google and other search engines. But today, with the help of Facebook Lookalike Audience Marketing, you can do it in minutes.
Facebook Lookalike Audience is a tool on Facebook that allows you to create custom audiences based on your customer's interests and behaviors.
Facebook lookalike audience allows you to find customers with similar interests and buying habits as your existing customers.
Targeting people with similar interests to your existing customers will increase the chances that they will make a purchase. It also reduces your campaign bounce rate and saves you the money and time of manual optimization.
Discover: How To Utilize Facebook Custom Audiences in E-commerce
5 Ways To Maximize Sales Of Your Ecommerce Store Using Facebook Lookalike Audiences
1- Have A Clear Ad Objective
The first step to making the most of your Facebook Lookalike Audience is to have a clear ad objective. Any campaign without a perfect goal or aim stands to fail from the beginning. You may want more sales.
However, it will be difficult to create an effective campaign if you don’t know the specific amount of sales. To ensure that your campaigns will be successful, focus on what you want to achieve and keep it simple simultaneously.
You must know exactly what your target audience wants and needs. Your objectives must be measurable and align with those that your audience will consider buying.
To help you achieve this, here are some things you should consider:
- What type of business are you in?
- Who is your ideal customer?
- What are their needs and wants?
- Where do they hang out online?
- How old is your target market?
- What's their income range?
2- Reach New Audience
You want to attract a new audience. Say you want to connect with a group that hasn't been reached before. You can broaden your targeting with a Lookalike Audience without completely straying from your target audience's interests.
This is particularly helpful when reaching out across different geographic locations or verticals. It is also helpful to use a lookalike audience when you're looking for customers who are similar in age and interest.
For example, suppose your products are geared toward women who love fashion and shopping. In that case, you could use Facebook Lookalike Audiences to target other women with similar interests in other cities, states, or countries.
The lookalike audience tool allows you to expand your reach without going too far away from your core audience. You can still keep the same targeting criteria but add some additional criteria that would be relevant for this group of people.
3- Improve Existing Ad Audience
If you're looking for a way to improve your current audience, the lookalike audience option on Facebook provides an excellent solution. Advertising on Facebook using the lookalike audience option can help you test new waters if you think your customer base is too small or you have reached their maximum potential.
The lookalike audience will be based on people most similar to your existing target group. Facebook will try to find a match between these individuals and your existing audience.
If you find that this does not work, you can use the email and phone number information from the people who have already clicked on your adverts and contacted you directly. This allows you to create a list of potential customers that match perfectly with consumers from other platforms.
4- A/B Test Two Audience and Ads
Lookalike Audiences are a great way of testing ads and comparing the reactions of your target audience. Comparing results might help you see new possibilities without going over budget.
You can compare the performance of two different audiences and see which one performs better. This is a great way to determine how different audiences react to things like pricing or messaging.
Let’s say you’re running ads for a new product, and you want to know if there’s a difference in the reaction of men and women. You could A/B test two different ads: one for men and one for women. Then, compare the results from each audience to see which one performs better.
You might also be interested in learning more about your audience's interests and buying habits. This will help you create more targeted ads that appeal to them in the future!
With Lookalike Audiences, you can easily find out how two different groups react to similar products or services by comparing their clicks and purchases.
5- Reinforcing The Benefits Through Retargeting
You can use Facebook lookalike audiences to build a targeted audience when making sales. However, it's not enough to just have a target audience; you must keep them and make them come back.
That's where retargeting comes in. Retargeting is the practice of showing ads to people who have already visited your website or app but haven't converted. It's an incredibly powerful tool for increasing conversions because it allows you to show off your product's or service's benefits.
The best way to do this is by using dynamic ads. This allows the ad copy to change based on the user's previous actions. For example, if someone viewed their cart but never made a purchase, you could show them an ad that says, "Don't leave us hanging!" If they added items to their cart but never bought anything, you could show them an ad saying, "You're almost there!"
Best Practices for Using Facebook Lookalike Audiences from eCommerce Data
Facebook Lookalike Audiences is an incredibly powerful tool in your marketing arsenal that can help you generate leads and sales from new audiences that fit within specific demographics and psychographics.
However, when using Facebook lookalike audiences for eCommerce businesses, you need to be mindful of some best practices so that you don’t alienate potential buyers who may not be familiar with your brand.
Here are some best practices for using FB LAs in your eCommerce marketing campaigns:
- Use the same targeting options as your original audience.
If you’re using Facebook lookalike audiences for eCommerce, it’s best to use the same targeting options as your original audiences, such as age and gender. This will help ensure that the new audience is interested in your products or services.
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Don't use your website for inspiration.
Lookalike audiences based on your website will be very broad and won’t help you reach potential buyers who are more likely to convert. Instead, look at the pages of your competitors or companies whose products are similar to yours.
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You can use multiple custom audiences as a source for Facebook lookalike audiences.
If you have an email list of customers segmented into specific groups, such as those who purchased from you in the past 30 days versus those who made purchases six months ago, please feel free to use these custom audiences as sources when creating FB LAs.
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Use lookalike audiences for products, not just your brand
Your customers are a great place to start when building lookalike audiences. Still, you can also use them to create audiences of people who have purchased similar products or are interested in similar niches. This will help you reach new buyers who may not yet know about your business.
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Define Your Audience
Before you start using Facebook lookalike audiences, make sure that you have a clear understanding of who your ideal customer is. This will help you determine the people you should target with FB LA.
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Choose a specific target audience.
When creating your FB LAs, make sure that the audiences you are targeting are those that would be likely to purchase from your brand. It’s not a good idea to create lookalike audiences for random demographics or psychographics; rather, choose a specific group of people who fit into the characteristics and behaviors you know best about them (i.e., age range, gender). This will help ensure that only potential buyers see your ads.
Boost Ecommerce Conversion With Multichannel Data
Conversion rates are the lifeblood of any eCommerce business. To boost your conversion rate, you must ensure that your Facebook lookalike audience is optimized for your business.
But what exactly does that mean?
Well, it means you must know how to create a Facebook-lookalike audience for your eCommerce site and use it wisely.
Convertedin can help you do just that—and more!
ConvertedIn combines artificial intelligence, machine learning, and data from Facebook profiles and other sources like Google, Twitter, and Instagram, to create a list of people with similar traits to those who have purchased something from your store. It has the features to create the optimal Facebook lookalike audience for your eCommerce store. Get started for free by requesting a demo now
