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The Ultimate TikTok Influencer Marketing Guide For eCommerce

By   ·  6 minute read

TikTok has become one of the most popular social media platforms nowadays, especially for eCommerce businesses. With its growing user base, it provides a great opportunity for eCommerce businesses to reach out to a wider and more diverse yet super relevant target audience and engage them. Brands and businesses have been using TikTok as one of the most effective marketing tools to advertise their products to exact target audiences, especially younger generations. Actually, 86% of TikTok users agree that they can find their type of content on TikTok.

Influencer marketing is one of the tools being used widely on TikTok. Recently, it has been booming as its effect and result were greatly recognizable. It is a great way to increase brand awareness and reach new audiences and get more sales.

This TikTok Influencer Marketing Guide For eCommerce is designed to help you understand how to use influencer marketing on TikTok effectively and get the most out of your campaigns. Know what it is, how to start using it, why it is crucial for your business, and what tips and tricks that can help you immensely. 

Table of Content:

What is TikTok Influencer Marketing For eCommerce?

TikTok Influencer Marketing For eCommerce
TikTok Influencer Marketing For eCommerce is a form of marketing that uses social media influencers or bloggers on the TikTok platform to promote products, services, and brands. This type of marketing has become increasingly popular in recent years, as it allows brands to reach a larger audience in an engaging and creative way.

In other words, it is simply collaborating with content creators to shoot or share short-form TikTok videos that promote your products. TikTok influencer marketing is an effective way for eCommerce businesses to increase brand awareness, trust, engagement, and sales. 

Did you know that 45% of businesses used TikTok for influencer marketing campaigns in 2022? It is expected to grow this year by nearly 4%.

People trust other people. Hence, influencers can help you greatly to reach the audience you are looking for and build relationships and trust with potential customers. Furthermore, through TikTok’s analytics tools, businesses can track their campaigns’ performance and measure the effectiveness of their strategies.

4 Reasons Why To Use TikTok For eCommerce Influencer Marketing 

Partnering with influencers on TikTok who have the same vibe and identity as your brand can do wonders for your brand awareness and sales! Influencer marketing on TikTok can have a magical effect on your brand, especially if you are targeting younger audiences. Moreover, TikTok has over one billion active users and a very special algorithm that gives small businesses’ content a great chance of going viral compared to other platforms. 

One other point to consider is that by 2025, it is expected that 54.9% of businesses will work with TikTok influencers, and 66.4% of influencer marketers will be using TikTok.

Here are some of the benefits of using TikTok Influencer Marketing for your eCommerce:

  1.  Your Products Can Go Viral With a Small Budget


    Why To Use TikTok For eCommerce Influencer Marketing                                                                       Image Source

    TikTok creators and influencers have a high chance of having their content go viral, even the ones who have less followers. This is because TikTok recommends content based on its high-quality and relevance more than follower count, unlike other social media platforms. Hence, your brand can easily get seen and discovered by the exact audience you need.

    A macro-influencer (someone with 100,000 to 1 million followers) on TikTok will receive 38,517 views on average. This can be a real booster for selling your products.

  2. Build Trust & Real Connection

    Influencer marketing is more effective than any other method on TikTok. They can build real emotional connections between your brand and your potential audience, especially if people feel connected to that person/influencer. Influencers can build trusted relationships with audiences on TikTok easily. Once influencers introduce your brand or product to the audience, your audience will be more likely to trust you and build a relationship with you.

  3. Reach A Highly Targeted Audience

    TikTok algorithms work perfectly for targeting the right audience. They show your brand or products to audiences who are super interested in your brand! Hence, getting influencers or real persons to talk about your brand in short videos with the right hashtags can go viral. TikTok shows people content depending on the videos you watch, like, and share. If you know your niche exactly, you can choose influencers in the same industry, and you will end up boosting your content like magic.

  4. Boost Your Brand Awareness & Sales 

    As effective as it is, TikTok influencer marketing will not only put your brand out there and let people trust it more, but it will also skyrocket your sales. People buy items that other people buy. Moreover, if those people are influencers who people trust, then it is proven that you will get double your sales.

For example, you need to check TikTok Made Me Buy This! A campaign and hashtag on TikTok that shows videos for people who bought products because they have seen them on TikTok.

How To Start Your eCommerce Influencer Marketing Campaign on TikTok 

influcerImage source

Working with smaller-scale or micro-influencers can be a great method for many brands to stay on a small budget while also establishing more meaningful relationships and reaching more audiences. Here are some simple steps to kick off your TikTok influencer marketing on TikTok:
  • Study Your Audience
Know exactly who you want to promote your products to, their demographics, psychographics, and all the detailed data about their interests and lifestyles. What they want to hear and what they need. TikTok insights can massively help you understand your audience.
  • Determine Your SMART Objectives & Budget
Start with knowing what you want to achieve from your influencer marketing campaign; what is the message you want to deliver? Do you want to increase sales? What is the percentage of sales increase you need? Do you want to build brand awareness? Do you want to promote a certain product? What is your budget? How time will the campaign be?
Make sure your objectives are measurable.
  • Search For Influencers in Your Niche
Make a thorough research on good influencers, whether they are micro-influencers or macro-influencers. Know who is sharing relatable content in your niche, how many followers they have, and if they are sharing quality content. Check the creator marketplace, the hashtags, or even search on the traditional influencer searching methods.
  • Choose The Type of Content
Know what type of content you would want to promote through influencers. Is it a branded challenge? A branded dance? Is it a product review? Is it an informative video about how to use the product?
Knowing your audience and your product niche perfectly will help you choose the right and most effective content for them.
  • Measure & Analyze the Results

Measuring and analyzing the performance of your influencer marketing campaign can have a great effect on your future marketing activities. You can never determine whether your campaign succeeded or not without using KPIs and without analyzing the numbers. TikTok insights can provide great help.

Tips & Tricks To Get the Maximum ROI From TikTok Influencer Marketing Campaigns

TikTok Ad Campaign examples

Maximizing your ROI should be the end goal you would want to reach from your influencer marketing campaign. To do so, here are some tips and tricks that can help you make sure you get the result you are looking for:

  • Track Your Performance: This is crucial for enhancing your performance and overall marketing. To know how successful your campaign was and how you can enhance your future marketing strategy to get better results and ROI.

  • Work With a Variety of Influencers: Mixing up the influencers you are partnering with can help you reach a wider audience and can be way more effective in promoting your brand. Moreover, you can make better decisions later on about who you can choose and who not to choose when you analyze the results.

  • Give Influencers The Right Brief: Make sure the influencer knows and understands your brand’s persona, tone of voice, and audience perfectly. Providing influencers with the exact detailed information they need will help them present more customized and tailored messages and content for the audience, and it will surely make a difference in the results.

  • Be On Top of Viral Trends: Being updated with the latest trends and news people are talking about can help you create incredible content. Following new hashtags and trends can give you the chance and creativity to use those trends to promote your products with a fun idea, i.e. a dance or a challenge!

  • Know What Content Works For You: Analyzing the results of your influencer marketing campaign can help you know what content works best for your brand. This can help you later on to stay on budget and make better decisions regarding your messages, content, and influencers you choose to achieve better results. Not all content types and messages will boost your brand. Knowing the most popular content types that match your audience's interests will help you reach your goals.

Discover: Top 10 Influencer Marketing Strategies for E-Commerce

Examples of The Best TikTok Influencer Marketing Campaigns

Here are some examples of brands that used TikTok influencer marketing campaigns, and they boomed! Check them out: 

E-commerce Influencer Marketing Campaigns: Top 10 Inspiring Examples

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