While the eCommerce marketing industry is evolving at a rapid speed, it can be hectic for eCommerce businesses to keep up. Most eCommerce businesses want to increase their traffic, maximize their sales and double their revenue.
Sometimes it can be challenging to decide which marketing tactics will work best with your eCommerce. Online shopping is increasingly growing at a staggering pace due to the global pandemic as well as all the huge investments in eCommerce marketing strategies.
Retail eCommerce sales in the United States reached $870 billion in 2021. Which is a 14.2% increase over 2020 and a 50.5% increase over 2019.
Below are some of the most effective marketing tactics and eCommerce strategies that will help your eCommerce business grow. Know exactly which eCommerce marketing strategies are worth the time and investment. Stay updated with the newest and most efficient eCommerce marketing strategies below.
Table of Content:
- What is the eCommerce Marketing Strategy?
- The Best & Most Efficient eCommerce Marketing Strategies:
- Run your paid ad campaigns on different platforms
- Engage with your audience on social media
- Use influencer marketing to reach out to new customer
- Use appealing content marketing
- Utilize your SEO
- Optimize your category page
- Enhance your product pages
- Use voice search
- Promote user-generated content
- Generate word-of-mouth (WOM) marketing
- Have a keyword-driven FAQ section on your website
- Have a live chat (chatbot) on your website
- Focus on improving eCommerce conversion rate optimization
- Send Abandoned Cart Emails
- Personalize your email marketing campaigns
- Offer Promotions & Discounts
- Upsell your products
- Promote SMS Campaigns
- Anticipate Your future sales
- Always think local
- Optimize your website to be mobile-friendly
What is the eCommerce Marketing Strategy?
An eCommerce marketing strategy is simply all about the tactics you put in your marketing plan with the objective of promoting your online store and increasing sales.
eCommerce marketing means spreading awareness and driving actions toward your online business that sells its product or service electronically. Strategy is a long-term plan for your eCommerce business. It depends mainly on your research and knowledge of the market, trends, consumer research, brand values, and product.
The Best & Most Efficient eCommerce Marketing Strategies
Attracting new customers, retaining existing ones, driving more sales, maximizing your website traffic, and increasing your revenue, all those results are the perfect outcome for following those upcoming eCommerce Marketing Strategies:
1- Run your paid ad campaigns on different platforms
Choose the best platforms for your business where your target audience is. Optimize your Facebook ads, Instagram ads, Pinterest ads, Google ads, or TikTok ads.
2- Engage with your audience on social media
Always engage in a multi-way conversation with your people. Create Instagram polls, drive excitement with contests and giveaways, and offer limited-time discounts.
3- Use influencer marketing to reach out to new customer
Send some free samples for relatable influencers and bloggers in your industry. You can also write a feature article with the influencers’ reviews and their opinions.
4- Use appealing content marketing
Content is king. Write relatable blog articles on your website to provide sufficient information for your audience about your products or about the updated news in your industry. Use visually appealing video marketing, good shots for your products along with an attractive call to action!
5- Utilize your SEO
Optimizing your website can have a great effect on your eCommerce business. Search Engine Optimization can help in organically positioning your website in the top searches in google.
6- Optimize your category page
Your category page is the page before your product page on your website. It eases the shopping process for your audience and helps them navigate to the part they want and find the precise product they are looking for.
7- Enhance your product pages
Your product page is one of the most important pages on your website. It has to be super appealing, attractive, and easy to navigate. Don’t forget to use SEO on product pages as well. Moreover, it has to provide your shopper with all the information they need, i.e.: product details, specs, whether it is available or not, price, colors … etc.
8- Use voice search
Did you know it’s estimated that by 2022, voice search will account for $40 billion in retail sales in the United States and UK?
With those trendy marketing strategies for eCommerce businesses, it’s essential for your business to use voice search to capitalize on this growing area of eCommerce. To know more about how to use voice search, check those effective voice search SEO tactics.
9- Promote user-generated content
User-generated content (UGC) is one of the most important and efficient eCommerce marketing tactics that can increase your customers’ satisfaction and trust. According to recent research, 200,000 ecommerce stores’ users who interact with UGC are 161% more likely to convert!
10- Generate word-of-mouth (WOM) marketing
There is nothing better and more trusted than WOM marketing. WOM is trusted by nearly 86% of consumers. Moreover, those who purchased from you through WOM tend to spend 200% more than the average customer.
11- Have a keyword-driven FAQ section on your website
The FAQ section helps increase your customers’ satisfaction and comfort. It also helps you answer your consumers’ most thought questions and overcome objections that potential customers might have.
12- Have a live chat (chatbot) on your website
Using chatbots can help improve lead generation, qualification, and nurturing. Adding that, they can increase your customers’ satisfaction and eases the process of their navigation on your online website.
Research has proved that 38% of consumers are more likely to buy from your website if it offers live chat. On the other hand, 79% of businesses reported that offering live chat increased their online sales, revenue, and customer loyalty.
13- Focus on improving eCommerce conversion rate optimization
Increasing the conversion rate means extracting more revenue from existing customers, which can be later invested in acquiring more traffic which results in higher rates and then maximized revenue.
14- Send Abandoned Cart Emails
Abandoned cart emails can help restore and influence your shoppers to complete a purchase they were about to make.
Eighty-three percent of shoppers are willing to share their personal data to get a more personalized experience. Research shows that customers who get many abandoned cart emails are 2.4X more likely to finish their purchase than those who only get a single email.
15- Personalize your email marketing campaigns
Email marketing can have a huge impact on your business. However, personalized emails are way more effective in getting the results you crave. Accenture reports that 91% of customers are more likely to purchase from businesses that communicate with personalized emails.
16- Offer Promotions & Discounts
Offer your loyal customers special promotions, discounts, and limited-time incentives. Offer free shipping, bundle discounts, gift wrapping or other ideas. You can also offer loyalty programs.
17- Upsell your products
Most of the time, upselling and cross-selling can be more effective than acquiring a new customer. Upselling your products can be a great way to achieve higher sales and more revenue and, most importantly, boost your customers’ trust and satisfaction.
18- Promote SMS Campaigns
Using SMS marketing can be a great way to alert your customers about your business, new products, news, discounts … etc. 70% of consumers report that SMS has been a great way to get their attention. According to research by Marketo, multimedia texts have a 15% higher click-through rate (CTR) and can increase your campaign opt-ins by 20%.
19- Anticipate Your future sales
If your business has the chance of expanding its product lines, then you need to analyze everything happening and evaluate the market demand for your products.
20- Always think local
eCommerce businesses should consider taking a local approach to their eCommerce marketing tactics to increase online sales. Do geo-based offers; you can also consider free shipping for certain locations.
21- Optimize your website to be mobile-friendly
Having a responsive design on your website is crucial for your customers’ satisfaction and easy navigation.
22- Automate Your eCommerce Marketing Strategies
Now you can automate your whole marketing plan, strategy, and activities with Convertedin. Target the right customers, engage shoppers, and save time with ready-made automation templates.
Convertedin helps you utilize data and shoppers' insights to create personalized multi-channel marketing that boosts customer engagement and maximizes ROI. Moreover, Boost sales and entice shoppers with personalized ads across multiple channels using our e-commerce-focused automation platform.
