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Personally speaking, whenever I am looking for products online, I always go to Pinterest for inspiration. Whether it’s a dress, a blouse, a sofa, or even kitchen gadgets. Regardless of the product, Pinterest is always my reference.
I am not alone with whom Pinterest is her go-to for ideas; there are many of us there. (and Pinterest realizes that too).
Therefore, Pinterest ads came up to the scene, and we couldn’t be more excited.
With its unique visual features and huge user base, Pinterest ads are intriguing and will undoubtedly transform the e-commerce realm and how ads work.
It doesn’t only have a huge user base; they are also constantly actively seeking products. Hence, the platform has the type of users you need to promote your products.
Hence, in 2024, Pinterest ads for e-commerce are becoming stronger than ever. So, prepare yourself and take notes to ace it on the platform.
Once you understand how to start using Pinterest ads for e-commerce in 2024 and the best practices, you will certainly witness its benefits. This is exactly what we will be discussing in this article in addition to the types of Pinterest ads and statistics for your reference.
So, buckle up as you don’t want to miss what’s coming!
Table Of Contents:
- How To Start Pinterest Ads For E-commerce In 2024
- Types Of Pinterest Ads For E-commerce In 2024
- Best Practices For Pinterest Ads For E-commerce In 2024
- Statistics
How To Start Pinterest Ads For E-commerce In 2024
Aiming to hop on Pinterest ads for e-commerce in 2024, you need to know how to start. Hence, we will take you through a complete guide to start.
1- Create Your Free Business Account
Just like any other platform, you will have to start by creating your Business account on Pinterest. It’s free and once you open the app, Pinterest will provide you with all the needed steps to create your account successfully and to start running your ads.
2- Set Your Ads Goals
Setting the goals of your ad is crucial for starting your Pinterest Ads. They act as a guide for your campaign and direct your efforts to the right place.
Therefore, you have to identify your objectives behind these campaigns. Are you doing them for exposure, sales, or brand awareness?
Pinterest makes things easier as it explicitly asks about your objectives and optimizes your ads accordingly to deliver the best results.
3- Identify Your Target Segment
Right after identifying your goals, you will have to identify to whom your efforts will be directed. In other words, you will have to identify your target audience.
This is a key dimension while running your Pinterest Ads for e-commerce in 2024 as it will help you in guiding your content creation to resonate with users.
Accordingly, monitoring customers’ demographics, preferences, who is interacting with your pins, and who visited your website will ensure the efficiency of your ads on Pinterest.
4- Set Up Your Ads
Here comes the fun part yet the most critical one. Pinterest is all about appealing visuals and well-taken images. Accordingly, your ads have to be consistent with the aesthetics of the platform to be seen by users.
Thus, it’s necessary to highlight your brand identity by including your logo throughout all of your ads. In addition, on Pinterest, it is your chance to get creative. So, work on it to deliver creative ads through your images.
An overlooked aspect while creating your ads on Pinterest is to choose the right keywords. Pinterest is a search engine too but it’s for images. Hence, to be ranked higher, you have to select the right keywords to appear in relevant searches.
It’s needless to say that you have to include high-quality images. Also, if you include links in your ads, they have to be fast and responsive to avoid losing potential customers.
5- Adjust The Budget For Your Campaign
Now comes the not-so-fun part which sets the budget for your campaign. As a rule of thumb, your budget has to be consistent with your objectives. Achieving your objectives will show if the money spent is paying off or not.
Also, in this step, you will determine if your ads will be running daily or for a lifetime, in addition to placing the maximum bid. Daily bidding means that Pinterest will allocate the same amount of money daily to your ads. In return, for a lifetime, you specify a certain budget that will be used for a longer period. This is usually suitable if you are running ads to promote offers and discounts.
Once you determine your budget, you are ready to launch your ads on Pinterest.
Types Of Pinterest Ads For E-commerce In 2024
1- Standard Ads
The first type of Pinterest Ads for E-commerce in 2024 is the standard ads. Simply, they are the basic type of pins you get to see on Pinterest yet with a small tag with the term “promoted”.
Accordingly, this type of ad is used to fit into Pinterest’s native format as they look exactly like organic pins. Therefore, to boost your benefits from the standard ads, you have to include a high-quality image and provide an optimized product description and your brand logo.
2- Carousel Pins
Carousel pin ads are just like the standard ones but with multiple images to show different products or different dimensions for your products. Through the carousel pins, you can add up to five images per placement.
Moreover, for each image, you can add a separate landing page, separate description, and ad copy. This will ensure that each image will take users through a tailored journey to different product pages.
3- Video Ads
We just love any type of ad that includes videos. They are more expressive and eye-catching than static images, especially when talking about Pinterest ads. Pinterest is all about creativity, and video ads are the perfect chance to showcase your products compellingly.
Video ads on Pinterest will enable your e-commerce to show various products in one ad. Generally, Pinterest video ads do wonders in grabbing users' attention while scrolling through the platform.
4- Shopping Ads
Have you ever seen a product on Pinterest and wished you knew the product’s brand to instantly place an order? Well, you are not alone as we have all been there. Yet, with Pinterest’s shopping ads, your dreams will come true.
Shopping ads on Pinterest are an efficient way to encourage users to place an order while scrolling. It allows users to place an order by clicking through the ads without having to leave the platform.
All products are labelled so when clicking on them, you are directed to product pages to place an order.
Could shopping through Pinterest get any easier?
5- Collections Ads
If you aim to show multiple products through your Pinterest, collection ads are your choice. It allows you to pick one hero image that includes multiple images to be shown once users click on the ads.
The collection ads can be done manually or automatically by connecting your catalog to your Pinterest account.
The collection ads are beneficial in grabbing user attention with an attractive hero image that is followed by relevant images.
Best Practices For Pinterest Ads For E-commerce In 2024
1- Use Relevant Landing Pages
You probably realize by now the importance of having a relevant landing page for your PPC ads, and Pinterest ads are no exception. You have to ensure that you use relevant landing pages that users are directed to by clicking through your ads.
Being directed to a product page or a random page on your website will reduce the effectiveness of your Pinterest ads for e-commerce in 2024. Hence, your landing page has to be consistent with your ad copy. In addition, the landing page has to be responsive, mobile-friendly, and fast load time.
2- Go For Video Ads
Video ads are taking the marketing landscape by storm. Thus, Pinterest ads for e-commerce in 2024 are about video ads.
Generally, the short video format is taking over almost all social media platforms; and they are expanding to Pinterest as well. Accordingly, to stand out among the huge content on Pinterest, you will have to go for video ads.
They are more engaging and compelling compared to the static images. Hence, one of the key practices is to focus on video ads by creating high-quality content, high resolution, and short.
On Pinterest, videos are played automatically. So, there are higher chances that users view their videos while scrolling.
3- Highlight Your Product Benefits
Pinterest is full of images, videos, and descriptions. Therefore, the last thing users need is to see a bulk of robotic texts describing the product features.
Instead, one of the key practices while using Pinterest ads for e-commerce in 2024 is to highlight your product benefits in the simplest way possible. Hence, you will grab users’ attention while convincing them of the benefits you get to offer.
4- Always Showcase Your Brand Logo
On Pinterest, you need your ads to always stand out from the fierce competition over there. As a result, you should always showcase your brand logo. You don’t want a scenario when customers view your products, but can’t link them to your brand.
If users are scrolling through Pinterest, your brand logo will position your business on top of their minds. So, they might not click or place an order instantly but certainly, you will increase their brand awareness. Hence, you are on top of their minds whenever they want to purchase similar products.
5- Use A Clear CTA
This might sound like common sense but we had to remind you of using a clear CTA in your Pinterest ads as this practice is usually overlooked.
Pinterest ads for e-commerce are like the other ones found on different platforms. Hence, you need to direct your users on the type of action they need to take while viewing their ads.
As we always say, Pinterest is already bustling with thousands of appealing visuals so users might get lost while scrolling. Hence, to keep them on track, including a clear CTA will sort things out.
6- Test Different Ad Formats
In Pinterest ads for e-commerce in 2024, experimentation makes perfect. As a result, you have to test different ad formats to identify which one resonates the most with users.
Additionally, you will need to test the targeted keywords, your budget, your target audience, your CTA, and your ad description to identify the top-performing elements. At this point, it’s crucial to compare the results of each ad format with your previously set objectives to assess which one delivers the best result.
Pinterest Ads Statistics 2024
Let’s wrap everything up with some numbers and statistics on Pinterest ads for e-commerce in 2024.
- The monthly active users on Pinterest are around 450 million people worldwide (Charle,2024).
- More than 2 million advertisers use Pinterest to promote their products.
- Advertising on Pinterest is cheaper than other platforms as Pinterest ads are 2.3 times cheaper per conversion (The Social Shepherd, 2024).
- Pinterest has high conversion rates with 88% of users mentioning that they purchased a product after seeing it on the platform.
- More than 25% of the time users spend on Pinterest is spent on shopping.
- Pinterest drives 33% more traffic to online businesses’ websites compared to Facebook (Social Pilot,2024).
- According to Hootsuite (2023), people watch around one billion videos a day on Pinterest.
- A study has shown that 85% of Pinterest users have purchased products after seeing brands’ pins (Demand Sage,2023).
Final Thoughts
For your business to always stay ahead, you will need to constantly adapt to the changes taking place in the e-commerce landscape. Most importantly, you need to be proactive as well. This means preceding competitors whenever possible.
Pinterest ads for e-commerce in 2024 are still flying under the radar. Hence, it’s your chance to embark on such an opportunity to reach outstanding results.
We are glad to say that through this article, we have provided you with what you need and more to start your journey with Pinterest ads.
So, let’s roll up your sleeves!
If you need any further assistance with your e-commerce marketing, Convertedin is for the rescue.
With the many services it offers to online businesses, Convertedin assists in successfully transforming the performance of many businesses.
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