POV: You are living in the year 2023, where automation is available everywhere.
If you own a Shopify store or work at one, you probably know how e-commerce business activities can be countless, exhausting, and time-consuming. However, fortunately, you have the privilege of living and working in an advanced digital era where people don’t have to do everything with their own hands anymore.
You can have a very successful Shopify store that works effectively, keeps its customers satisfied, and gets the needed sales. Nevertheless, you still need something to take your business to the next level of effectiveness, make your customers’ experiences exceptional, and help you stay ahead of the rising competition. In 2023, automation represents the magic beans that can do that for you.
As an online platform that sells software-as-a-service (SaaS) and helps other eCommerce businesses create and manage their online stores, Shopify is known for empowering thousands of entrepreneurs to launch many successful eCommerce stores. On top of that, for a long time, Shopify has been introducing automation apps to facilitate online business even more.
In this article, we will delve into the world of automation by introducing you to some of the best Shopify automation apps you can use to help the growth of your online store.
Shopify automation aims at increasing business productivity by getting all the required repetitive online business tasks done with minimum or zero manual intervention. Aware of it or not, that is something you want for your business. Therefore, keep reading this article to learn about the best Shopify automation apps you can use.
There is no better way to help you embark on your journey with Shopify automation apps than to start with Converted.in.
Converted.in is an AI-powered marketing automation tool that you can easily integrate into your Shopify store. It is one of those Shopify automation apps that can perform many tasks for your business.
This automation software can do all the following:
You hear people talking everywhere about the significance of social proof for eCommerce stores. However, to provide customers with the needed social proof, you must regularly gather customer testimonials and showcase them on your different channels, which can be time-consuming if done manually. Luckily, automation apps like Ali Reviews exist to help Shopify stores with that.
As a Shopify automation app, Ali Reviews automates importing customer reviews from different channels and showing them on your website page in a fully customizable way. It also emails customers to ask them for new reviews.
Have you ever complained that your customers are abandoning their shopping carts?
We know you have because, according to statistics, around $18 billion is lost to cart abandonment yearly (Zippia, 2023). Other research shows that 68 out of 100 customers visiting your online store abandon their carts (Baymard Institute, 2023).
Fortunately, Shopify stores can fight that problem in many ways, and abandoned cart emails are one of the best options. Again, you don’t have to send those emails manually when many automation tools can do that for you. One of these Shopify automation tools is Klaviyo.
With Klaviyo, you can set up the act of customers abandoning their carts as an automatic trigger for a sequence of emails aiming at recovering those carts. The good news is that Klaviyo can also help you with all other types of email campaigns you need.
We’ve already mentioned the availability of tools that can automate product recommendations. Here, we are tackling the up-selling and cross-selling forms of product recommendations.
Bold Upsells is a Shopify automation app that can automate up-selling and cross-selling on your store. In other words, it is a tool that can up-sell from a single product to an upgraded version of that product or even to a product bundle. On the other hand, it can cross-sell related or complementary products. However, the thing that makes this Shopify automation tool even more attractive is that it tracks the performance of offers for optimization purposes.
Another thing that would make your life much easier if automated is the workflow of your Shopify store.
Remember the repetitive tasks we’ve mentioned at the beginning of this article? Well, there is a Shopify automation app called “Arigato” to automate these tasks for you with more efficiency. For example, this tool can trigger custom emails, add tags, update Metafields, change prices, track returns, send Slack messages, create Trello cards, listen to custom Shopify API requests, and much more.
Some people even refer to this tool as a “Personal Robot Virtual Assistant” for owners of online stores.
Rewarding your loyal customers is one way you can enhance the competitiveness of your Shopify store in the market. Statistics show that 70% of customers are more likely to recommend a brand that has a good loyalty program (Hubspot, 2022).
Smile is a Shopify automation app that can help you build attractive loyalty programs. Moreover, it also uses different techniques to grab your customers’ attention and encourage them to leverage offers and earn points by joining the loyalty program.
Aside from loyalty programs, this automation tool has other features that can help with:
No Shopify store can ever succeed without investing in customer support. The quality of customer support you provide shapes the overall customer experience, and trust us, you need an automation tool to help you ensure high-quality customer support.
One of the best Shopify automation tools that can help you with that is Gorgias. It is a tool capable of helping your team manage and respond to all customers’ questions and inquiries.
The tool can automate a big part of the customer support aspect by doing the following:
Mobile applications are a huge part of the future of eCommerce. As of 2022, the mobile commerce market share has been almost 73% of total e-commerce (Zippia, 2022). That is something that you want your Shopify store to be involved in.
Vajro is a Shopify automation app that can build a mobile application based on your Shopify website. In other words, Vajro saves you from incurring incredible costs to develop an eCommerce mobile application. It does that by automatically converting your Shopify store into a ready-to-use app.
That means you don’t need to have any kind of coding skills or to employ mobile application developers to enter the world of mobile commerce.
As we mentioned in this article’s introduction, Shopify automation tools are supposed to help you stand out amidst the competition. To do that, you must be aware of your competitors’ pricing strategies, which can be overwhelming unless you have Prisync.
Prisync is another helpful Shopify automation app. It is a dynamic tool that tracks your competitors' prices. It is a dynamic pricing engine and a price optimization tool.
In addition to tracking prices, it tracks stock levels, collects all this data, and reports it using different channels.
Personalization and customization are two keywords in eCommerce. In previous points, we’ve talked about Shopify automation tools that can help you personalize emails, product recommendations, and customer experiences. This point introduces an automation tool called “Bold Product Option” that allows your customers to customize products for themselves.
As the name suggests, Bold Product Option is a software that gives your customers unlimited product customization options, which creates a completely customized shopping experience.
Final Words:
To sum up, automation is indispensable for a Shopify store to grow in today’s market. Automation tools can save time, minimize human error, and enhance customer experience.
In addition to all the great Shopify automation apps we’ve tackled in this article, we also want to remind you of the GREAT CHATGPT. This AI-powered chatbot can help your Shopify store in unlimited ways. Check out this article to know the best 4 ways ChatGPT can be used for Shopify stores.
As we said in the very first sentence of this article, you are living in 2023, so leverage that in every possible way, and we advise you to start with AUTOMATION.