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Lately, eCommerce businesses have been running everywhere behind AI technology in an attempt to deliver the most exceptional shopping experiences possible to customers. Moreover, according to the forecasts about digital marketing trends in 2023, AI will only continue to rise. One of the most recent AI-powered chatbots that have shaken the eCommerce world is ChatGPT.
I am sure you are already reading everywhere about ChatGPT and the many ways it can help eCommerce businesses grow. However, whether you are an owner of an eCommerce store or someone who works in the eCommerce sector, it is time for you to start digging deeper into the different ways ChatGPT can be related to eCommerce.
One of these ways involves eCommerce platforms that help businesses establish online stores, such as Shopify and Magento.
In this article, we are going to focus on the Magento platform. We will explain what is Magento and how it differs from Shopify. But most importantly, we will discuss how you can benefit from ChatGPT in your Magento store.
Table of Content:
- What is a Magento store?
- Difference Between Magento and Shopify.
- How to use ChatGPT for Magento Store?
- How to integrate ChatGPT in your Magento Store?
What Is A Magento Store?
Before thoroughly discussing how ChatGPT can be used for Magento stores, let’s first understand what a Magento store is.
Magento is an open-source e-commerce platform that allows businesses to create online stores. A Magento store is an online store that is built using the Magento platform.
Magento offers many services that help businesses manage their online stores more efficiently. These services include product management, order management, customer management, payment gateway integration, shipping and tax management, and more.
Sounds familiar?
Yes, we are aware that Shopify offers similar services. However, there are a few major differences between Magento and Shopify in establishing online stores.
Difference Between Magento and Shopify
Magento:
- As we said, Magento is an open-source platform, which means that you can download and install it and set up your online store for free. However, you will have to pay for a domain and a hosting provider to be able to publish your website. You might even also want to pay for security and extensions.
- Magento themes and templates are way more expensive than those offered by Shopify. Also, many of its themes require the skills of a professional web developer.
- Magento is not as easy to use as Shopify. It usually needs a development team, a web developer, or at least someone who knows how to code and understands the jargon. On the one hand, this can be considered a good thing because it offers you a greater deal of flexibility to build your online store however you like with code. On the other hand, this much space with coding might not be suitable for you if you are not a tech-savvy user or if you are a beginner.
- Regarding apps and extensions, Magento offers more apps and extensions than Shopify; however, you need to have coding knowledge to be able to install them.
- In the Magento App Store, you can find a variety of applications for the different marketing features that you want to include in your online store. For example, SEO apps, email campaigns apps…etc.
- Magento does not offer customer service in the form of live chat, phone, or even email support. The best source of customer service you can reach out to is the community of Magento experts that exist all around the world. You can also read tips on the “Help Center” web page.
Shopify:
- Unlike Magento, Shopify is not an open-source platform, which means that it is subscription-based. There are three main pricing tiers that you can choose from, ranging from $39 to over $399 per month. Fortunately, with Shopify’s subscription plans, you do not have to worry about the fees of the domain the hosting because it is included.
- Shopify offers a wider range of themes and templates than Magento. In addition, they are cheaper and much easier to use and customize. Also, if you are pursuing mobile commerce, then Shopify would be a better option for you because all its themes are mobile-optimized.
- Shopify is much easier to use than Magento even though it is not as flexible. The ease of use comes from the fact that Shopify is a drag-and-drop online store builder. You do not need to understand anything about coding. You can customize your website however you want by simply moving elements around the web page.
- The fewer number of apps and extensions offered by Shopify is alleviated by the fact that they are easier to use, more polished, and do not require any coding from you.
- In the Shopify App Store, you can find also apps for the most significant marketing functions. The difference is that Shopify offers a social media advertising built-in feature, which is not available in Magento.
- Shopify wins when it comes to customer service. There is a professional team available 24/7 for phone, email, and live chat that solves customers’ problems in a minute.
Now that you know the main differences between Magento and Shopify in creating eCommerce stores, let me ask you a few questions:
Is Magento a better option for your eCommerce store, but you are afraid of its drawbacks?
Is Magento, being an open-source platform, more affordable for you, but you are thinking of switching to Shopify because you are afraid you won’t be able to use it well?
If your answer is YES to either or both of the previous questions, then let me tell you that I have a magic solution for you.
CHATGPT!
Yes, you read that right. ChatGPT is the magic solution!
Today, with the help of ChatGPT, you can overcome all the difficulties that you might face while using Magento. You do not have to let go of the option that’s more suitable for you just because it is a bit difficult.
How To Use ChatGPT For A Magento Store?
ChatGPT will allow you to enjoy all the benefits of a Magento Store without worrying about what you might be missing in Shopify stores because this AI-powered chatbot can compensate for every missing aspect.
We understand that after the comparison we just presented, there is one main aspect that might be worrying you the most, which is “Coding”. So, we are now going to discuss how ChatGPT can help you with that.
Coding
As you can see, the most significant difference between Magento and Shopify is the need for coding. In the past, creating an online store using Magento required you to have coding knowledge or work with a web developer. Today, ChatGPT will gladly be your personal coding assistant.
However, you need to be careful while using it because ChatGPT can sometimes get overwhelmed and deliver poor responses if not fed the right prompts.
Tips:
- Write clear and straightforward prompts after narrowing down and sharpening your request. ChatGPT can write very useful codes only if you provide it with all the necessary input.
Think of it this way… if you are hiring a human web developer or someone to write codes for you, it is only fair that you tell them about what you want your function to do, the parameters that you think of passing into your code, what you want to get out…etc. ChatGPT needs you to do the same thing.
- Use ChatGPT to help you explore libraries and resources. You no longer have to extract web page data by looking for text between HTML paragraph tags. A library is a body of code a programmer can access that does a lot of the heavy lifting for a specific purpose. So imagine having an assistant fetching these blocks of code for you instead of doing it yourself. Amazing, right?
- Use ChatGPT to translate your code from one language to another language.
- Ask ChatGPT to help you optimize blocks of code that you already have to help you reach better performance with your code.
- Use ChatGPT to document your code. Code documentation is a combination of clear pictures and textual explanations that describe what a codebase does and how it may be used.
- Leverage ChatGPT in writing test cases. In case you are confused, A test case consists of an input to the code and an expected output to verify a program's actual output against its expected output. It helps in validating your code by evaluating it automatically.
- Do not spend days asking yourself why a code isn’t running and looking for errors. Simply copy and paste the problematic code and ask ChatGPT to find the bugs.
If you want better results, provide ChatGPT with as much information about the error as you can.
These are only a few of the many ways ChatGPT can facilitate the coding processes involved in creating, customizing, and managing a Magento eCommerce store.
Okay, let’s see what else is worrying you about Magento stores.
Are you worried about spending too much in the Magento online store while buying applications for your desired marketing features?
Okay, ChatGPT got your back in that too. ChatGPT can perform all the marketing functions you need without the need to integrate any additional apps. For instance, ChatGPT can:
- Generate ideas for your different content marketing needs (Topics, SEO titles, meta descriptions, SEO blog posts).
- Proofread and summarize anything and everything.
- Help you with so many email marketing tasks (cold emails, subject lines, CTAs, email responses).
- Provide personalization in everything (emails, responses, product recommendations).
- Help you with paid ads and social media ads (copywriting ideas, social media captions).
Remember the social media advertising built-in feature we talked about in Shopify? Now you can use Magento and ChatGPT will compensate for this missing feature.
- Respond to customer inquiries and offers 24/7 customer service.
Read this article to understand more thoroughly how ChatGPT can help you do all of that: ChatGPT For Shopify: 4 Ways ChatGPT Can Be Used For Shopify Stores.
Note that ChatGPT offers the same benefits for Magento stores and Shopify stores. What differs is your needs. In other words, what you need from ChatGPT as a Magento store might be different from what you need from it as a Shopify store.
How To Integrate ChatGPT In Your Magento Store?
Now the question is: What should you do now?
You should now start following the process needed to integrate ChatGPT in your Magento store. It goes as follows:
- Create an OpenAI account and log in.
- Click on the Personal button in the top-right corner and a dropdown list will appear.
- Click on View API Keys.
- When a new page opens, click on the Create New Secret Key button.
- When a pop-up appears with the API key, make sure to copy it.
This API key is also known as API credentials, which is what you will need to integrate ChatGPT into your Magento store.
In case you don’t know what an API is, it is an abbreviation for “Application Programming Interface”. It is simply a software intermediary that allows two applications to be connected.
Final Thoughts:
Whether you decide to create your eCommerce store using Magento or Shopify, ChatGPT is there for you. The possibilities that ChatGPT is offering today for eCommerce businesses are limitless.
You don’t want to be the only one missing out on this!
Now, if you are going to start using ChatGPT in your Magento store, you should also benefit from the great marketing automation system that Converted.in offers.
This automation tool can do the following:
- Conduct all types of customer segmentation for you.
- Create, customize, launch, and automate personalized ads, SMS, and email marketing campaigns.
- Gather your customers’ data, which may be scattered across different places, into one place, like a hub.
Book your demo now because combining the use of ChatGPT and our automation tool will make you invincible.
