First impressions last for years, and if you don’t get off on the right foot when you first meet someone then it's extremely hard to establish a relationship. Ecommerce welcome emails are just the same, they set the tone for the relationship with your consumer. By sending the right email, you can gain a customer for life. On the other hand, if you skip the welcome emails or send out poorly planned ones you can lose countless potential sales.
Welcome emails can be hard to get just right, but with the right tips and tricks you can send out emails that get you loyal customers and drastically increase your sales. Keep reading this article to learn how you can grow your eCommerce business by sending the best welcome emails.
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A welcome email is the first touch base you have with a potential customer. It can be a part of an onboarding email marketing campaign or just a standalone email that introduces your brand and welcomes customers.
These emails are usually sent when a customer first subscribes to your newsletter, or after their first purchase. Many brands don’t give welcome emails the attention they deserve. Let’s look at some facts that will show you why your business should always send welcome emails!
Like any successful or emerging eCommerce business, surely your end goal is increasing sales and revenues. Therefore you need to start that journey by sending welcome emails to your customers.
Those emails won’t magically increase your numbers, but they will help in many other factors. For instance, welcome emails help you:
But the real million-dollar question is; are welcome emails really worth the effort? Here are some facts and numbers to help you see for yourself:
To inspire you to kick off your welcome emails, here are some great examples of companies that managed to get their ecommerce welcome emails just right!
Firebox is an eCommerce company that specializes in unusual gifts, which is clearly seen in their welcome emails. The email shows their brand personality in a fun and cute way. This sets the right expectation for customers and makes their welcome email stand out from hundreds of others customers find in their inboxes.
As a company that sells high-end products, Helm Boots took a very safe yet reliable approach in their email. The welcome email is reassuring customers to try out their products with minimal risk. They give online shoppers the same luxury that is usually found only in brick-and-mortar stores (trying on the boots). Additionally, the email contains a discount code to nudge customers to make their first order.
The healthy snacks manufacturing company, Munk Pack, took a unique approach to welcome their potential customers. By using the storytelling method, Munk Pack related to customers and their pain points. This example also highlights the mission and vision of the company without pushing too much for a sale.
Lush sends a very warm, simple, and welcoming email that has a thankful tone. In this example, the company simply thanks the customers for opting in, ask them to read the brand’s story, and showcase their best sellers. The lush welcome email is a great example of how simplicity can be the ultimate sophistication.
Another brand that took the thankful and welcoming approach is the luxurious fashion house, Kate Spade. Their welcome email works on making the customer feel special and part of something big. It is also worth noting that the simplicity and the vibrant colors perfectly reflect their branding.
This email jumps right to the action! As a software company, inVision’s customers need reliable and fast technology solutions. Accordingly, the company includes short tutorial videos in their welcome email, so customers can quickly learn and move to the next step.
Casper is an ecommerce company that sells an array of sleep products, they send one of the most detailed welcome emails. Their email contains the answer to any question you might have about the company. As it includes who they are, and what customers should expect from their products, and as a bonus, it has an exclusive offer.
RXBAR’s email is a perfect example of a well-organized welcome email. It has multiple sections, each simple and to the point, so customers won’t get confused. Bearing in mind that each section has a unique call to action that just nudges the customer without being too pushy.
Almost every welcome email includes a limited-time offer, but Modkat puts all the focus on the offer. In their welcome email, Modkat highlights its exclusive offer by adding it in clear distinctive letters, just after thanking the customers for signing up. The email also ensures customers that they are purchasing a high-quality product by giving a 30-day trial period.
As previously mentioned, welcome emails can be sent as a series of onboarding emails. In fact, studies show that an onboarding campaign can generate around 90% more orders than only one welcome email.
In this example, Basic Piece sent three eCommerce welcome emails with one theme. The first email is a general thank you and welcomes to our family. Whereas the following email focuses on showcasing the story of the brand and some behind-the-scenes information. The last email features some reviews and finally a discount. Keeping in mind that these emails are all sent within four days, so customers are always engaged with the brand.
Sending eCommerce welcome email is a delicate art that needs a lot of attention and effort. So they actually send emails that increase your conversion rates, sales, and revenues. There are some practices that have been proven to do just that. For instance, you should:
Why waste time, money, and effort sending ecommerce welcome emails, when you can simply create an automated workflow that sends out the perfect welcome email to each new customer?
With 76% of users expecting a welcome email immediately after subscribing, it's not only helpful, but it's necessary to automate your welcome emails. There are many tools and marketing systems that can help you do just that. On top of that list comes ConvertdIn; through our marketing operating system, you can:
Ready to level up your game and send the best ecommerce welcome emails? Request a demo now and one of our marketing automation experts will help you out!