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How to Use Google Display Ads To Help Your E-Commerce Store Sell More

Google Display Ads are one of the most powerful tools in your e-commerce store's arsenal. They can help you sell more, but they're also a bit confusing—so we've put together this quick guide to help you get started.

This blog post will teach you how to use these ads to their fullest potential and help boost sales.

What are Google Display Ads?

Google Display Ads for ecommerce

A Google Display Ad is a pre-made advertisement displayed on a website that is a member of Google's vast network of participating websites.

Users may see these advertisements when buying, researching, or watching videos of dogs performing stunts. They may be quite efficient at attracting attention and clicks since they show up in front of potential clients while actively exploring online.

Google display advertising is displayed to consumers across 2 million+ websites, videos, and applications that are members of the Google Display Network (GDN).

A sword with such a great capacity for reach is said to have two edges. True, you can present your business to many interested customers. However, you run the risk of exposing your brand to a huge number of irrelevant customers.

Why Use Google Display Ads for E-Commerce?

Google Display campaign types are frequently regarded as "nice-to-have" ad types for eCommerce. Although people actively looking for your items will probably make the most purchases, that does not mean you should neglect Google Display advertising. 

There are many ways to use it to improve online sales and revenue.

Here are some of its benefits:

  • Reach a large audience

Display advertising may be used to reach a global audience across 35 million websites and applications, as well as on Google-owned domains (YouTube and Gmail). This enables you to reach a wider audience than simply Google Search users.

  • Create campaigns based on your objectives

Build awareness and attention for your company, product, or service, or increase revenue, leads, and website traffic. Google Display Ads work best when they’re created to accomplish specific business goals. 

For example, you might want to run a campaign around a seasonal sale or offer an incentive for people who make a certain purchase amount with your brand. Or maybe you want to target people who have recently visited your website with a coupon code offering them 20% off their next purchase.

  • Leverage Technology and Automation

Display campaigns leverage machine learning solutions across targeting, bidding, and formats to reach a new or current audience. They are designed to be simple to use. This can assist your campaign in smoothly delivering the greatest campaign outcomes.

Discover more about E-commerce automation

Other benefits include: 

  • Targeting:  You can target audiences by geography, gender, age-range and interests using Google's machine learning technologies.
  • Bidding: Get higher ad rates than competing platforms by bidding on impressions in a dynamic auction format. This strategy guarantees you get your ad shown when someone searches for your product or service.
  • Formats: You can choose from static images or rich media formats such as video and animated GIFs that engage visitors and increase conversions.

6 Ways To Use Google Display Ads For Maximizing Ecommerce Sales

  • Utilize your most effective keywords

Introducing potential customers to your company through keyword targeting is a terrific idea. We advise beginning with your top-performing search terms if you're curious but unsure where to look. 

If there are a few phrases that consistently get inexpensive hits or conversions on the search network, why not try them out on the display network? Of course, you get to select how "top-performing" is defined.

  • Adjust bids as necessary

After running your display advertising for a while, you'll have enough information to make informed performance judgments about which keywords are doing well. You will also identify which custom affinity audiences are performing poorly, etc. Your ability to make bid adjustments at the ad group or campaign level gives you the power to turn performance analyses into strategic choices. 

Suppose you tell Google Ads to increase your maximum CPC bid whenever an ad from a certain ad group is eligible to show. In that case, that's called setting a positive bid adjustment for that ad group. Establishing a negative bid adjustment directs Google Ads to reduce your maximum CPC bids for that ad group, much like setting a positive bid adjustment does.

  • Examine your referral traffic

There is a ton of helpful information in Google Analytics. The referral traffic report is quite helpful for display advertisers. The referral traffic report tells you which websites connect to yours the most. In other words, it informs you which websites target users who could find your product or service useful.

  • Put the focus on your value proposition.

Because people are so accustomed to seeing display ads, potential customers may easily swipe past your advertisements without noticing them. Your display advertising must engage your target demographic to avoid wasting opportunities and money.

  • Track Ads Conversions

You've spent considerable time and money on your Google Display Ads campaign, so you want to know that the ads are performing well. But how can you tell if they're working?

Use conversion tracking to understand your ads' performance and make adjustments in real-time as necessary. This is particularly useful for testing new ideas or targeting audiences based on past behavior. It's also important because conversions are one of Google's top metrics for determining whether an ad campaign is successful or not.

  • Target the Right Audience

Stacking your targeting factors to get the most relevant impressions and clicks is the key to effectively using your display budget. This begs the question, what targeting criteria are available to you? Targeting criteria fall into two categories at the ad group level:

  1. People
  2. Context.

 In contrast to the former category, which allows you to target particular demographics, the second category allows you to place advertisements inside particular kinds of content.

Demographics Targeting

Demographics and audiences are two subcategories that fall under the general category of people targeting. You may target particular groups of individuals with your adverts using demographic targeting based on factors like age, gender, and parental status. 

Audience Targeting

On the other side, audience targeting is based on interests and behaviors. There are many types of audiences. 

For example, an affinity audience is a sizable collection of people with something in common. You may use display advertisements to target affinity audiences such as football lovers, fashion enthusiasts, and foodies.

If you think the pre-made alternatives in Google Ads are too broad, you may make your unique affinity audiences. (Note: The terms "custom audiences" now encompass both "custom intent audiences" and "custom affinity audiences.

Bonus Point: Use Multichannel Digital Marketing Plan Maximize sales

You must have an all-encompassing marketing strategy to maximize profit as an online store. It ensures you can reach the appropriate prospective customers at the right time by combining several Google Ads campaign types. 

However, you may have one or two google ads that drive sales, but it's not enough. And then there's the dilemma of a lack of time and stress of manual optimization of each ad type. 

ConvertedIn is the answer you need. The AI platform utilizes data and shoppers' insights to create personalized multi-channel marketing campaigns that maximize sales for your online store. 

ConvertedIn puts your conversion rate back on track by giving you a system for maximizing all your ad types. This way, you can use them to their fullest potential simultaneously. It will save you both time and money in the long run.

 Try out a demo for your eCommerce store now.