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If you’re starting to think ChatGPT is becoming old news, think again!
ChatGPT is one of this era’s best technological advancements. Every day, people in the e-commerce world are discovering new ways to benefit from it and leverage it for the growth of their online businesses. Therefore, you should invest more in learning how ChatGPT can help your eCommerce business grow.
One of the crucial aspects in which you can leverage ChatGPT is advertising. ChatGPT can make advertising easier for you whether your store is on Shopify, Magento, or any other platform. For example, it can help you with Google Ads and Facebook Ads.
However, this article focuses on a more specific type of online advertising. One that no online advertiser can live without. That type is Pay-Per-Click Advertising Campaigns, or PPC for short. This article starts by briefly explaining what PPC campaigns are and then delves into the world of ChatGPT by teaching you the best ChatGPT prompts to use when asking for assistance with your PPC campaigns.
Table Of Contents:
- What is a PPC Campaign?
- Top 15 ChatGPT Prompts For PPC Campaigns Under The Following Categories:
- For Segmentation and Targeting.
- For Generating Ideas For Ad Copy, Ad Creatives, Headlines, and CTAs.
- For Optimizing Landing Pages.
- For Keyword Research.
- For Conducting Market Research.
- For A/B Testing.
- For Optimizing Budget Allocation.
- For Measuring and Evaluating Performance.
What Is A PPC Campaign?
A PPC (Pay-Per-Click) campaign is a form of online marketing and a digital advertising model where advertisers pay a fee each time someone clicks on their ad. Instead of using organic methods, eCommerce stores use PPC campaigns to increase website traffic and get more visits in exchange for a fee. Moreover, advertisers can use PPC campaigns on search engines, social media platforms, or other websites, which creates many advertising opportunities.
In the previous definition, we need to highlight that online advertisers only pay when there are clicks, meaning that if people only view the PPC ad without clicking on it, the advertiser doesn’t pay anything.
Check out these two articles to learn more about how PPC campaigns work for eCommerce, and discover the top strategies and best practices for eCommerce PPC.
Top 15 ChatGPT Prompts For PPC Campaigns Under The Following Categories
Now that you know PPC campaigns, it is time to discover how to leverage ChatGPT for more optimized campaign results. The first step is learning how to write a good ChatGPT prompt for PPC campaigns.
Writing a ChatGPT prompt when asking for assistance with your PPC (Pay-Per-Click) campaign requires several things:
- Be clear about your goals and objectives. In other words, state in the prompt what you need to achieve or what kind of help you need with your PPC campaign.
- Include some context in your prompt so that ChatGPT can give you a response based on a deep understanding of your business, industry, and campaign.
- Mention the channels or platforms you will use to launch your PPC campaign to have more tailored results.
- Make your request or question as specific as possible.
- Include any details that might be relevant and important to your PPC campaign.
- Don’t hesitate to provide follow-up prompts if you do not get the needed results on the first try.
In the following points, we will present some of the best ChatGPT prompts for your PPC campaigns. We categorized these prompts based on the kind of assistance you may need. Keep reading because the fun is about to start!
This article will use a hypothetical example of an e-commerce store for better visualization of what a good ChatGPT prompt for PPC campaigns can be. Imagine you have an e-commerce store that sells organic skincare products. Let’s call it “The Happy Skin.” You want to create a PPC ads campaign for the store, so you come to ChatGPT for help. Let’s see how it can help you.
1- Prompts for Segmentation and Targeting
Prompt 1: “Can you suggest effective strategies for audience segmentation in a PPC campaign to promote an organic skincare product line with Shea butter?”
Results:
Prompt 2: “Act like you are an experienced eCommerce advertiser. I want to run a PPC campaign to promote an organic skincare product line with Shea butter. Create an ideal audience for this campaign. Present the information in a table format.”
Results:
Analysis:
- Notice the wide range of assistance that ChatGPT can offer regarding segmentation and targeting. For instance, in the first prompt, we simply asked ChatGPT to give recommended strategies to help us while we conduct the targeting ourselves. However, in the second prompt, instead of asking for strategy recommendations, we headed straight to asking ChatGPT to do the targeting and provide us with the ideal target audience.
- Also, notice how ChatGPT responded when we added to the prompt that we want the information presented in a table format.
2- Prompts for Generating Ideas For Product Descriptions, Ad Groups: Ad Copy, Ad Creatives, Headlines, and CTAs
Prompt 3: “ We have an eCommerce store that sells organic skincare products. We are launching a PPC campaign to promote an organic skincare product line with Shea butter. Generate a detailed product description that includes features and benefits of the product.”
Results:
Prompt 4: “Suggest 3 Ad Group ideas. Each Ad group should include an Ad Copy, an idea for Ad Creatives, a Headline, and a CTA.”
Results:
Analysis:
- Being precise about what you want in your prompt is crucial. As you can see in prompt #3, we were very specific that we wanted the product description to include features and benefits, and that’s what ChatGPT provided us with.
- In prompt #4, you can notice that we did not have to remind ChatGPT of our eCommerce store, what it sells, or what our PPC campaign is about. The AI-powered chatbot built its response on the input that it already had from previous prompts.
3- Prompts for Optimizing Landing Pages
Prompt 5: “Provide tips for optimizing a landing page for promoting our product to the target audience you suggested to increase conversions. Tailor the suggestions to the features and benefits you mentioned in the product’s description, the target audience’s needs, and the PPC campaign’s objectives. Include in the tips areas like copy, visuals, layout, calls-to-action, and lead-generation forms. Provide 5 optimization suggestions in bullet point format.”
Result:
Prompt 6: follow-up prompt: “You did not mention recommendations regarding the lead generation forms. Can you provide us with some?”
Results:
Analysis:
- Notice how detailed prompt #5 was. Again, providing as many relevant details as possible in the prompt will give you better results.
- In prompt #6, we used something we mentioned at the beginning of this article. We used “Follow-Up Prompts.” As you can see, ChatGPT overlooked a point that we included in prompt #5, and that was the “lead generation forms.” Therefore, we gave the chatbot a follow-up prompt asking specifically about the lead generation forms, and we got the results we needed.
4- Prompts for Keyword Research
Prompt 7: “Act like you are an experienced PPC advertiser. Help me find the most effective exact-match keywords for our PPC campaign. Provide 10 long-tail keywords and any relevant keyword ideas from{Organic skincare product with Shea Butter}.”
Results:
Prompt 8: “Act like you are an experienced Google ads professional. Help me find the most effective exact-match keywords for our PPC campaign. Provide 10 keyword ideas from{Organic skincare product with Shea Butter}.”
Results:
Prompt 9: “ Act like you are an experienced PPC advertiser. Help me find the most effective negative keywords to laser-target my audience and optimize conversions. Give 5 suggestions.”
Results:
Analysis:
- In prompt #7, ChatGPT did not just provide the requested keywords but also gave a piece of advice on how to create additional variations of long-tail keywords for the PPC campaign.
- At first glance, prompts #7 and #8 may seem the same. However, there is a slight difference that led to different results. In other words, in prompt #8, we removed the term “long-tail keywords” and left it at just “keyword ideas.” That shows you that even a tiny modification in the ChatGPT prompts can change the results.
- In prompt #9, we can see that ChatGPT can also help you with the negative keyword research for your PPC campaign, which can be time-consuming if you do it manually.
5- Prompts for Conducting Market Research
Prompt 10: “Tell me about the current market trends and consumer preferences in the industry within which our eCommerce store is operating.”
Results:
Prompt 11- follow-up prompt: “I am still referring to the same eCommerce store we've been discussing since the beginning of the conversation.”
Results:
Prompt 12: "Provide some useful data or insights on seasonal variations in our industry that can help our campaign schedule?"
Results:
Analysis:
- Notice how after prompt #10, we had to use a follow-up prompt (prompt #11) to clarify the request. Using follow-up prompts is fine. However, if you want to avoid doing that, you can add more details to each prompt. Nevertheless, we LOVE follow-up prompts because they prove that ChatGPT simulates conversations that human beings have with each other where confusion and the need for clarification often arise.
6- Prompts for A/B Testing
Prompt 13: “ Create 2 new PPC ad copy variations for A/B split testing that convey the same core message and value proposition but with a change in one variable. Ensure the variations match the target audience, campaign goals, and brand voice. For each variation, highlight the different variable compared to the original ad copy. Use “Ad Group 1: Shea Butter Luxury Moisturizers” as the original ad copy for the test. Present these two variations in table format.”
Results:
Analysis:
- Notice that we mentioned in prompt #14 an Ad Group that ChatGPT generated earlier in the conversation based on a previous prompt (prompt #4) and that ChatGPT provided its response accordingly. In other words, it provided two ad variations for A/B testing based on the original ad copy included in the prompt.
7- For Optimizing Budget Allocation
Prompt 14: “I need assistance in optimizing budget allocation. My advertising budget is $100,000. How much of the budget should I allocate to the PPC campaign promoting the organic skincare product line with Shea Butter? Take into consideration that we’re targeting skincare enthusiasts and eco-conscious shoppers.”
Results:
Analysis:
- When ChatGPT felt it lacked enough data to recommend specific budget allocation, it explicitly mentioned that and compensated by providing twelve comprehensive steps and strategies that advertisers can rely on and refer back to when allocating a budget for their PPC campaign.
8- For Measuring, and Evaluating Performance
Prompt 15: “{table of PPC campaign performance data}. Act as a PPC analyst and analyze the performance of the {PPC Ads} campaign above. Use the following metrics for evaluation: impressions, clicks, click-through rate (CTR), average cost per click (CPC), conversion rate, cost per conversion, and return on ad spend (ROAS).”
You can also add the following to the prompt:
- “Based on the data, generate a comprehensive report and use visuals.”
- “Based on the data, highlight the campaign’s strengths and weaknesses.”
- “Based on the data, recommend actionable strategies to optimize the campaign’s performance.”
Since the example we’ve been using in this article is purely hypothetical, we don’t currently have actual campaign data to provide ChatGPT with and show you the response. However, we thought it would be beneficial for you to see how to write a prompt to measure and evaluate performance.
Final Words:
To sum up, writing a good ChatGPT prompt for PPC campaigns can highly increase the effectiveness of eCommerce advertising. ChatGPT and other AI-powered tools can help you create compelling PPC campaigns only if you know what to ask and how to ask for it.
Speaking of AI-powered tools, Converted.in offers a marketing automation tool that can also facilitate a lot of things for you when launching a PPC campaign, such as:
- Automate your customer segmentation process while gathering all your customer data into one place with a 360-degree view of your customers.
- Create, personalize, and automate your email/SMS marketing campaigns.
- Your social advertising campaigns across different platforms.
Book your demo now and start enjoying the process of launching PPC campaigns.
