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Your Complete Guide On YouTube Marketing For E-commerce In 2024

The year 2024 is about to start, and we know what time of the year it is. 

Besides being the time of Christmas vibes, gingerbread, and hot chocolate, it’s also the time of planning your goals for the upcoming year.  

We all know that we sometimes exaggerate while planning our goals in the upcoming year, but what we are sure about is that you will have to include YouTube marketing for e-commerce in 2024. 

So, grab your planner, and let’s write down your first goal in 2024. 

Generally, video content is more thriving than ever. Due to customers' short attention spans, they enjoy watching videos and interacting with them. 

Video content is now found on different platforms like Instagram, Facebook, and TikTok. Yet, the guru of video content is still YouTube. It transformed the e-commerce realm and the way businesses connect with customers. 

Throughout this article, we will take you through the benefits of YouTube marketing for e-commerce, how to use it, and the best strategies to elevate the performance of your business. 

If you are not including YouTube marketing for your e-commerce, let the year 2024 be the beginning of unleashing YouTube's potential.

Youtube Marketing Statistics 2024

As we always do, we love to start our article with some statistics and numbers to grab your attention.

  • According to Shopify, YouTube is the second most visited website in the world. 
  • 62% of American users access YouTube daily. 
  • More than 2 billion people log into YouTube every month (Webfx)
  • A study by SimpliLearn (2023) mentioned that 70% of users claimed that YouTube made them aware of new brands. 
  • Optinmonster (2023) stipulates that 87% of marketers say video marketing has helped them increase sales.
  • 70% of viewers purchased after seeing a product on YouTube (The Social Shepherd,2023).

Why Use YouTube Marketing For E-commerce?

All signs are indicating that YouTube marketing for e-commerce is crucial. Therefore, we will break down its various benefits to encourage you to keep going in 2024. 

1- Higher Conversion Rates

Through YouTube marketing, businesses showcase and provide detailed demonstrations of their products by showing their products in action. 

A recent study has shown that users are twice as likely to purchase products they saw on YouTube (Descript,2023). 

Generally, visuals are one of the most influential types of content. They enable customers to view the product while being in use and how it will benefit customers. 

Hence, such a practice builds brand trust, removes all barriers that hinder customers from ordering, and encourages them to convert. 

2- Enhances SEO Positioning

In the past years, SEO and the ranking of your website on SERPs have become more important than ever. All businesses are fighting for higher positioning on result pages and doing all practices for search engine optimization. 

Yet, we all know that the main search engine targeted by all these practices is Google. So, since YouTube belongs to Google, it’s no surprise that Google provides a higher ranking for YouTube video content. 

According to TrailBlaze (2022), videos appear for 55% of Google search keywords; 82% of them come from YouTube. 

Thus, the inclusion of a video on your website will increase the organic position of your page. Hence, you are not just benefitting from YouTube views but also achieving better positioning on SERPs.  

3- Increase Brand Awareness

With the massive number of active users on YouTube, creating a YouTube channel and delivering video content will contribute to massive visibility for your e-commerce. In addition, including viral keywords and optimizing your videos will enable them to reach a massive audience.

Hence, it increases brand awareness and unlocks various opportunities for your online business. Not to mention that you will be visible to not only YouTube users but also Google users as well. 

YouTube marketing is a goldmine for boosting brand awareness. 

4- Increases Engagement

It can be witnessed that content creators on YouTube are very successful in creating a community of subscribers and followers. Hence, YouTube encourages customer engagement through shares, likes, and comments. 

So, by delivering valuable content, you are creating direct contact with customers and, thus, will ensure increasing customer engagement. 

How To Use Youtube Marketing For E-commerce?

YouTube marketing for e-commerce in 2024 should be one of your primary tactics. Yet, taking the first steps might be quite challenging. That’s why we are here to tell you how to start using YouTube Marketing for your online business. 

1- Develop A Clear Marketing Strategy

We are not gonna sugarcoat things for you, but YouTube Marketing can make or break your online business. It’s either going to contribute to its success and building your brand image or will lead to negative effects on your brand. 

That’s why incorporating YouTube marketing for your e-commerce in 2024 will require some planning, and we advise you to start promptly. 

You have to develop a clear marketing strategy that identifies your target audience, your goals behind these videos, and an overview of the type of content. 

YouTube marketing cannot be done haphazardly. Hence, creating such a strategy will provide you with a clear path to follow. 

You have to keep in mind that customers watching your YouTube videos are in different stages in their sales funnel. Hence, you have to diversify the content you provide to appeal to different customers while at the same time providing informative videos about your product, its uses, its benefits, and why it is superior to that of competitors.

2- Create A YouTube Channel

Now that you have set your path to a clear strategy, it’s time to start implementing it by creating a captivating YouTube channel. 

Identify a consistent posting schedule while ensuring consistent branding for your e-commerce. In addition, make sure to include different types of videos. For instance, tutorials, FAQs, behind-the-scenes, product announcements, etc. 

This is one of the main elements that will highlight your channel and your e-commerce YouTube marketing. 

3- Optimize Your Channel

Just like you follow certain procedures while writing blog posts, for example, to optimize them and to gain organic traffic, YouTube videos need to be optimized too. 

First, you have to identify keywords that bring traffic yet are not so competitive. So, it’s a tough choice that will strongly affect the performance of your content. It’s essential to include these keywords in your video title and description. 

Second, as we speak of video description, you will have to ensure creating a clear, solid, and straightforward one. 

Third, the image thumbnails of your video are crucial. They are the first things that appear to viewers. Thus, they must be visually appealing to grab their attention.   

Just follow these simple steps and you are ready to rock your YouTube marketing for e-commerce 2024. 

4- Monitor And Analyze Performance

Last but not least, it’s crucial to monitor and analyze the performance of your YouTube marketing to track progress. Also, you will have to assess users’ feedback and engagement towards your content to determine any needed future modifications. 

In addition, it will enable your e-commerce to identify the best-performing content so that you can embark on it later and identify relevant influencers for future collaborations as well. 

YouTube Marketing Strategies To Use in 2024

  • Benefit From The Short Video Format

short video
YouTube is not only about long videos anymore as the leading platform has embarked on the accelerating short video format, also called digestible content. 

The short videos were part of YouTube’s strategy to cope with the changing customers’ interests. Hence, it represented a shift that aimed to increase engagement and reach the largest possible audience. 

Accordingly, in 2024, your e-commerce YouTube marketing has to leverage this vital strategy by including a short video format. In just 3 years, YouTube Shorts was able to gain two billion logged-in users every month, according to Statista (2023). 

And we are sure that in 2024, YouTube shorts will continue its accelerating performance. So, consider this while planning.   

  • Create A Shoppable Channel


Shoppable Channel

Just like 2024 is the year of change, as we mentioned earlier, it’s also the year of facilitating customers’ shopping experience. Hence, your YouTube marketing for e-commerce 2024 has to simplify turning viewers into shoppers.

This might seem complex but we have to tell you, it’s easier than you think. 

All you have to do is to create a shoppable channel or content. Achieving this can be done in various ways. For example, you can add products and store links in your video descriptions. 

Also, according to Shopify, you can connect between your store and your YouTube channel so customers can place an order instantly without having to leave the platform. 

  • Use Influencer Marketing

Let’s agree that influencer marketing will never become obsolete. So, it’s a crucial strategy that will be with us in our YouTube marketing in 2024. 

To play it right on YouTube, you will have to use influencer marketing. The tricky part is to identify the most relevant influencer to your e-commerce. Your choice of the right influencer will contribute to or hinder the success of your strategy.

Generally, influencer marketing leads to higher reach and engagement for your business and builds brand credibility.  

  • Stay Updated On Trends

At this point, we just wanted to greet you: Hi Barbie ( unless you’ve been living under a rock, you should reply with, Hi Ken). 

Well, we have to say, Barbie has been taking over 2023. According to YouTube (2023), more than 3.5 billion views for Barbie-related content on their platform since the movie's release. The content was in general relevant to fashion and makeup. 

We have to say that such moves were very smart for online businesses. They monitored the trends and capitalized on them. The same strategy should be incorporated into your YouTube marketing for e-commerce in 2024. 

It’s crucial to keep an eye on relevant market trends to adapt to them by including relevant content, features, and practices. 

  • Include User Generated Content

User Generated Content (UGC) is anything created and shared by customers on social media platforms like videos, images, ratings, or reviews. 

The significance of UGC lies in the credibility it creates for your e-commerce. When users are the ones who create content about your products and their benefits, it makes shoppers more inclined to trust them compared to influencers. 

Shoppers perceive UGC as unfiltered, authentic, and unbiased content rather than one that is very promotional and too pushy to sell. 

In addition, UGC is strongly linked with social proof and customers' tendency to emulate others. So, incorporating UGC in your e-commerce YouTube marketing in 2024 will accelerate its performance.  

Final Thoughts:

Now is the time to say, 2024, here we come, planned and ready to transform the performance of our business. 

YouTube marketing for e-commerce in 2024 plays a pivotal role in driving conversion rates, building brand trust, and increasing awareness. By following the tips, tactics, and strategies we mentioned in our article, you are all set to rock it. 

As we are speaking about the things to consider in 2024, Convertedin will definitely be on our list. 

With its various services like auto segmentation, email marketing, automated ads, and product recommendation engine, Convertedin will continue to be one of the most popular marketing automation tools for your e-commerce. 

So, add to your planner to book your demo with Convertedin!.