All eCommerce businesses are now striving for the best and most efficient marketing and advertising! The market is now cluttered, and might be overwhelming for some businesses, especially startups to stand out and have a unique presence via ads!
Well, nowadays Meta is presenting something that will help all eCommerce businesses boom! Advertising on Facebook is now simplified with Automated Ads.
Advantage+ Campaigns introduces a simplified, ‘all-in-one’ campaign creation process on Facebook Ads. This is literally the best tool for new advertisers and startups.
This tool will help deliver high-performing creative variations to more relevant audiences on more effective placements. Designed to sustain your performance and optimize your budget.
Know all about Advantage+ Shopping Campaigns on Facebook for your eCommerce in the following article.
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Advantage+ Creative is the previous dynamic Experiences; its name was changed with the rollout of Meta Advantage in March. This is a new option that you will see while setting up your campaign on Facebook Ads. As Facebook claims, this is the new ‘simplified’ campaign model for conversion campaigns. They are considered an easier way to create your conversion campaigns, as it minimizes your manual input and allows Facebook to automatically choose tailored campaign settings on your behalf.
Advantage+ shopping campaigns are a solution that allows eCommerce and brand advertisers to get better performance, greater personalization, and more efficiency. These campaigns provide greater flexibility to control your ad options such as creative, targeting, placements, and budget.
However, Advantage+ Campaigns aren’t yet fully replacing the manual (existing) creation process. Facebook still allows you to choose your ad preferences for your eCommerce campaigns.
Advantage+ Creative offers you some minor automatic adjustments of your ad. Multiple variations of your ad will be generated according to who will see the ad based on which version will most likely lead to a response. Advantage+ eliminates the organic steps of ad creation that you have to do and automates up to 150 creative combinations at once. This will help you know what ads are working best for your brand and with your audience while making the most of their advertising budget.
The Advantage+ shopping campaigns tool gives you new ways to optimize your campaigns. As it uses AI to automate the campaign creation process and is powered by new machine learning models.
The Advantage+ AI can automate and adjust the following:
In a recent study by Facebook of 15 A/B tests, it has been proven that Advantage+ shopping campaigns drove 12% lower cost per purchase conversion compared to advertisers’ Business as Usual (BAU) ads. This budget optimization can help businesses reinvest in other marketing strategies and generate more customer acquisition and sales.
Discover How To Build A Successful Facebook Ad Funnel To Get More eCommerce Sales
However, there are some requirements that you have to use to be able to turn on Advantage+ Creative, some of which are:
Advantage+ Shopping Campaigns are created via Facebook’s Ads Manager.
Advantage+ Shopping Campaigns can have a multitude of benefits for any eCommerce business, from which are:
If you have the advantage of using the Advantage+ shopping experience on Facebook, you better do it! It is your chance not only to automate your Advantage+ Shopping Campaigns but also all your other marketing channels with Convertedin.
Read more about the Top 15 Most Effective Facebook Ad Strategies For eCommerce
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