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ChatGPT is becoming a topic that you read about more frequently than you ever thought you would, isn’t it? If your answer is yes, that isn’t a surprise. ChatGPT has become the star of the year for eCommerce. When it comes to how ChatGPT can help eCommerce businesses grow, there is a lot of knowledge that you have to get under your belt before embarking on this extraordinarily fascinating journey.
Whether you are running your eCommerce store through Shopify, Magento, or other online platforms that provide the same services, ChatGPT is there for you. Advertising is among the many areas in which ChatGPT can offer help for your eCommerce business.
In this article, we will focus on a specific way of advertising that eCommerce stores use a lot, which is advertising through Google Ads.
Google Ads is an online advertising platform developed by Google that allows businesses and individuals to promote their products, services, or brand to a targeted audience. That might be something you are familiar with; however, what you might not be aware of is the fact that ChatGPT can act as a right hand for you while working on your Google Ads.
Throughout the article, we will discuss how ChatGPT can optimize Google Ads for your eCommerce store and we will illustrate this with clear use cases. Keep reading to learn more!
Table of Content:
7 Ways ChatGPT Can Optimize Google Ads For E-Commerce Stores
- Google Ads Campaigns Structure
- Keywords
- Ad Copy, Headlines, Descriptions, and CTAs
- Research Target Audience and Create Buyer Personas
- Landing Pages
- A/B Testing
- Reporting and Analysis
7 Ways ChatGPT Can Optimize Google Ads For E-Commerce Stores + Use Cases
As we mentioned, Google Ads is a powerful advertising platform on which eCommerce businesses depend; however, setting up and managing Google Ads campaigns can be an exhausting and time-consuming task. That's where ChatGPT comes in. With its advanced machine learning algorithms, ChatGPT can help eCommerce stores optimize their Google Ads campaigns. We will discuss how this can happen in the following points.
1- Google Ads Campaigns Structure
Being an advanced AI-powered chatbot, ChatGPT can assist in structuring Google Ads campaigns for eCommerce stores by analyzing data and providing recommendations for creating effective campaigns.
ChatGPT can help in identifying campaign objectives, conducting keyword research, structuring campaigns and ad groups, creating compelling ad copy, and regularly monitoring and optimizing campaigns. All this can help eCommerce stores achieve greater success with their Google Ads campaigns. We will go into further detail regarding each one of these points, but first, let’s see a use case to have a general idea of how you can structure your Google Ads campaigns with the help of ChatGPT.
Use Case #1:
We provided ChatGPT with this simple prompt: “Act as an eCommerce advertiser and provide a structure for a Google Ads campaign for an online store that sells handmade soap.”
Here are the results:
Analysis of the results:
As you can see, ChatGPT provided us with a general idea of how the Google Ads campaign can be structured. It covered several crucial points that will be needed in the campaign, such as the objective, ad groups, keywords, and how the ad copy should be written.
Moreover, ChatGPT also offered ideas for three different campaigns: one for soap products, a second one for soap accessories, and a third one for a soap subscription service.
2- Keywords
ChatGPT can be a valuable tool in assisting with keyword research for Google Ads campaigns in eCommerce. The assistance that ChatGPT can provide regarding keywords for Google Ads can take different forms:
- Help in identifying relevant keywords to bid upon:
ChatGPT can generate a list of relevant keywords based on the input topic or product. By analyzing billions of web pages and text sources, ChatGPT can suggest keywords that are most relevant to the eCommerce store's products or services. It can also provide variations of the keywords, including long-tail keywords, to help the store target specific customer segments.
In case you are wondering what long-tail keywords are, they are highly targeted search terms that are typically longer and more specific than shorter, more general keywords. They often consist of three or more words and are used to target a particular niche or audience.
- Generate ideas for negative keywords: This is a type of keyword used in Google Ads to prevent an ad from being displayed for irrelevant or unwanted search queries. It is a way through which eCommerce advertisers avoid wasting their advertising budget on clicks from users who are most probably not interested in their products or services.
- Classify and categorize keywords: ChatGPT can classify and categorize keywords for Google Ads campaigns by using Natural Language Processing (NLP) techniques. It can conduct:
- Keyword clustering, which means clustering closely related keywords together based on their semantic similarity (how closely related these keywords are in meaning).
- Keyword categorizing, ChatGPT can also categorize keywords based on their intent, such as informational, navigational, or transactional.
- Keyword tagging, which means tagging keywords based on their relevance to specific products or services, geographic locations, or other relevant factors.
- Keyword expansion, which means suggesting additional relevant keywords.
Use Case #2:
We provided ChatGPT with the following prompt: “Act as an experienced Google Ads professional and provide a list of the best keywords to bid upon for a Google Ads campaign for an online store that sells handmade soap.”
Here are the results:
Then we asked ChatGPT to classify these keywords and categorize them through this prompt: “Act as an experienced Google Ads professional and provide more detailed categories for these keywords.”
Here are the results:
Finally, we tried to get some negative keywords by giving ChatGPT the following prompt: “Generate a list of negative keywords similar to “liquid soap”.”
Here are the results:
Analysis of the results:
The previous use case is a perfect illustration of the many ways ChatGPT can facilitate everything related to keywords in the Google Ads campaigns of your eCommerce store.
As you can see, ChatGPT provided a long list of relevant keywords; however, as an eCommerce advertiser, you should not rely on these keywords blindly. ChatGPT is not here to do your job but to facilitate it. This list of keywords generated by ChatGPT is there to help you brainstorm and to act as a foundation upon which you can expand.
Looking at the second prompt in this use case, we can notice that ChatGPT has created neat and organized categories for the keywords. When categorizing these keywords, ChatGPT used basic principles, such as relevance, intent, semantics, and campaign goals. Now all you have to do is simply review these categories, make sure they are aligned with your marketing objectives, and see if there are any more keywords that you can add to them.
3- Ad Groups, Ad Copy, Headlines, Descriptions, and CTAs
Another critical aspect in which ChatGPT can help optimize Google Ads for your eCommerce store is generating ideas for ad groups, ad copy, headlines, descriptions, and CTAs. The best way to understand how this can happen is through an example, so let’s have a look at the following use case.
Use Case #3:
We provided ChatGPT with the following prompt: “Act as an experienced Google Ads professional working on the Google Ads campaigns of an online store selling handmade soap and provide ideas for ad groups, ad copy, headlines, descriptions, and CTAs.”
Here are the results:
Analysis of the results:
Generating ideas for ad groups is probably one the best things that ChatGPT can do for your eCommerce Google Ads. As you can see ChatGPT properly presented each ad group with its ad copy, headline, description, and CTA.
4- Research The Target Audience and Create Buyer Personas
ChatGPT is very effective in identifying target audiences. It can help you identify the ideal customers for your eCommerce store, in addition to their characteristics and pain points. Moreover, ChatGPT can also create buyer personas for you.
Use Case #4:
We used the following prompt: “Identify the ideal customers for our eCommerce store.”
Here are the results:
Then we provided this as a prompt: “Create a buyer persona according to this”
Here are the results:
Analysis of the results:
Notice that we did not have to remind ChatGPT of what our eCommerce store is about. It remembered such an important piece of information on its own from previous parts of the conversation.
Responding to the first prompt, ChatGPT provided us with the most relevant characteristics that the ideal customer of our eCommerce store should have. As to the second prompt, ChatGPT responded with a very clear buyer persona that can guide us while structuring our Google Ads campaigns.
5- Create Landing Pages
Landing pages are important for Google Ads because they are most probably the first page a user sees after clicking on your ad. Therefore, the landing page should be relevant to the ad they clicked on and provide a clear message and call-to-action (CTA) to encourage the user to take a desired action, such as making a purchase or filling out a form.
The design of your landing page has a direct impact on your conversion rate. ChatGPT can help you by providing a draft for your landing page or offering recommendations on how to optimize it.
Use Case #5:
We provided ChatGPT with the following prompt: “Provide ideas for landing page designs that could be used to promote an eCommerce store selling handmade soap through Google Ads.”
Here are the results:
Analysis of the results:
Notice that, even though, ChatGPT did not create the landing page itself, it gave you useful tips on how to do it yourself. These tips can serve as a guide for you. ChatGPT can also provide you with further instructions on how to implement these recommendations.
** Remember that you can always add a URL to a specific landing page in your prompt.
6- A/B Testing
A/B testing is essential when launching Google Ads campaigns for your eCommerce store. It allows you to try different variants of Google Ads to identify which ones are more yield better results for your eCommerce business. ChatGPT can help you with that too.
- ChatGPT can provide ideas and suggestions for A/B testing the Google Ads campaigns of your eCommerce store by generating hypotheses for different variations of ad copies, headlines, CTAs, and landing pages.
- ChatGPT can assist in analyzing the results of A/B testing to identify the most effective variations and provide recommendations for optimization.
Use Case #6:
We provided ChatGPT with the following prompt: “Suppose I am launching a Google Ads campaign for Ad Group 1: Handmade Soap Bars. Help me create two variations for A/B testing purposes.”
This was ChatGPT’s first response:
Analysis of the results:
Do you notice anything incorrect in this response? Well… we all know that in A/B testing you should change only one variable at a time. We noticed that ChatGPT did not generate its response according to this rule. Therefore, we decided to further prolong the conversation until we get the desired response. Hence, we provided a new prompt that says: “But shouldn’t you change only one variable in A/B testing?”
ChatGPT responded as follows:
Then we added a final prompt: “So can you please regenerate the variations accordingly?”
And finally, ChatGPT provided us with the response that we needed to start working on the A/B test:
Further Analysis of the Results:
This use case might be the most important one presented in this article. This is because it helped us realize a few things about ChatGPT:
- ChatGPT can make mistakes too. The AI-powered chatbot even apologizes when you provide it with additional prompts and help it realize that it has made a mistake.
- Conversations with ChatGPT are so similar to those with human beings. In other words, when asking a friend about something, you might not get the desired answer from the first question. Your friend might need you to clarify your question, specify it, or even change it completely. The same thing happens with ChatGPT.
7- Reporting and Analysis
Finally, ChatGPT can help you measure the performance of the Google Ads campaigns of your eCommerce store. It can assist in the analysis and reporting procedures. All you have to do is write a specific and clear prompt that includes the data you want to analyze.
An example of a prompt you could use here: “Analyze the following data exported from Google ads and generate a report. (Paste Data here)”
** A Look into the Future for ChatGPT in Retail: Advantages & Disadvantages
Final Thoughts:
To sum up, leveraging ChatGPT can greatly benefit eCommerce businesses seeking the optimization of their Google Ads campaigns. With its ability to provide keyword ideas, ad copy suggestions, landing page optimization tips, and even A/B testing recommendations, ChatGPT can help eCommerce stores attract the right target audience, enhance ad relevance, and ultimately increase conversions.
If you want to optimize the Google Ads of your eCommerce store even more, make sure you are using an automation tool. Converted.in offers you a marketing automation tool that will:
- Conduct all types of customer segmentation for you.
- Create, customize, launch, and automate personalized ads, SMS, and email marketing campaigns.
- Gather your customers’ data, which may be scattered across different places, into one place, like a hub.
Book your demo now and start using AI technology to grow your eCommerce store with Google Ads.
