consumer segmentation

Marketing Tips

What Is Needs-based Segmentation? And How to Use It in E-commerce?

Needs-based segmentation is a subset of customer segmentation that focuses on your customers’ needs. Find out what needs-based segmentation is and...

Marketing Tips

Psychographic Segmentation in Marketing: The Complete Guide

Using psychographic segmentation in marketing efforts comes with many benefits. In this article, we’re answering all your questions about...

E-commerce

8 Types of Difficult Customers and How to Deal with Them [Guide]

Whether you have an online store, a physical one, or both, you’ll meet many types of difficult customers. Discover these types and how to handle them.

Marketing Tips

How to Create a Customer Segmentation Strategy and Boost Sales

Every business wants higher revenues. To do that, they have to understand who their audience are and what a customer segmentation strategy.