customer segmentation

Marketing Tips

What Is Needs-based Segmentation? And How to Use It in E-commerce?

Needs-based segmentation is a subset of customer segmentation that focuses on your customers’ needs. Find out what needs-based segmentation is and...

Marketing Tips

Psychographic Segmentation in Marketing: The Complete Guide

Using psychographic segmentation in marketing efforts comes with many benefits. In this article, we’re answering all your questions about...