customer behavior

customer behavior

E-Commerce Customer Journey: Stages, Mapping, And Tips On How To Build It

Learn everything about how to build an e-commerce customer journey. Discover the stages, the components of a customer journey map, and the best tips.

Metrics and KPIs

How to Calculate Return Rate in E-commerce and 6 Ways to Reduce It

Did you know return rates are higher in e-commerce than physical stores? But what’s a return rate? How do you calculate it? How do you reduce it?...