Before launching your marketing efforts, you first need to conduct user segmentation. This will decide the success of your campaigns.
If you're a business that sells using an inventory then you should advertise and increase your sales by creating a Facebook Product Catalog.
Companies looking to grow their business need to understand what a customer lifetime value, how it benefits them and to calculate it.
The best way to track and understand your customers is by using the Facebook Pixel. This article is a short guide on how the pixel works.
If you're using Facebook targeting, then it's important to understand what Facebook Custom Audiences are and how they benefit your business.
Omnichannel marketing (including having an omnichannel experience) is a new buzzword in e-commerce. But what does it really mean? Find out here
Every business wants higher revenues. To do that, they have to understand who their audience are and what a customer segmentation strategy.
Retailers are failing to digitally transform their store(s) because of a lack of offline customer data and tools that make this easy.
Are you using geomarketing to attract people to your physical stores? Dive into these 5 tried-and-tested techniques to boost in-store revenue.